Global Turkey Meat Market - Austria, France, and the U.K. to Be the Most Promising Export Markets

IndexBox has just published a new report "World: Turkey Meat - Market Report. Analysis And Forecast To 2025". Here is a summary of the report’s key findings.

The Global Turkey Meat Market Has Stabilized after Growth in the Previous Year

In 2017, the world market for turkey meat amounted to 6,300K tonnes, which was approximately the level of 2016. A year earlier, there was a pronounced growth in the market against the background of increased consumption in the U.S., Brazil and Russia. From 2007 to 2015, the volume of consumption was relatively stable with small fluctuations in individual years. In terms of wholesale prices, the market increased at an average of +3.1% per year over the past ten years and amounted to USD 13.2B in 2017. This indicator reflects the total income of producers and importers (excluding the costs of logistics, marketing costs and mark-ups of retail trade enterprises, which are included in the final consumer price).

The US Dominates the Global Consumption of Turkey Meat

The United States accounted for the largest volume of consumption in 2017 (39% of world consumption in physical terms). Other leading countries are Brazil (8.9%), Germany (7.5%), France (4.3%), Italy (4.0%), Russia (3.8%), Spain (3.2% %), Poland (2.9%), the United Kingdom (2.8%) and Mexico (2.8%). The highest average annual growth rates of turkey consumption from 2007 to 2017 were recorded in Spain (+18.2%), Russia (+7.9%) and Brazil (+6.0%). Brazil (+3 pp), Spain (+3 pp) and Russia (+2 pp) have consolidated their positions in the world consumption structure, while the shares of the U.S. (-5 pp) and France (- 3 pp) decreased.

Among the leading consumer countries, the highest average per capita consumption was in the U.S. (7.5 kg. per capita), which is significantly higher than the world average per capita consumption of 0.8 kg. Among the leading countries, the lowest average per capita consumption was observed in Mexico (1.4 kg. per capita).

A Sustained Moderate Increase in Global Consumption of Turkey Meat Is Expected

Turkey meat is in great demand in North America, Europe and Latin America, but per capita consumption varies from country to country. The consumption of turkey meat, as well as other types of meat, depends on the size of the population and the disposable income, therefore, countries with a high standard of living traditionally have high per capita consumption of turkey. In addition, turkey meat is characterized by the seasonality factor - demand in the US and Europe annually increases in the pre-holiday period, for example, before Christmas.

On the other hand, although turkey is a much less common type of meat than chicken, a gradual increase in consumer interest in turkey amid a trend towards increased popularity of "healthy" foods in developed countries and increased attention to low-fat foods is expected. At present, however, there is no reason to assume a rapid change in consumer preferences from chicken and other types of meat in favour of turkey meat.

Based on the above-stated assumptions, it is estimated that in the medium term the market will continue to tend to moderate growth. It is assumed that world consumption of turkey meat will grow with an expected growth rate of +1.5% over the next nine years, which will allow the market to increase to 7.1 million tons.

The U.S., Brazil, Poland and France Constitute the Best Countries for Sourcing Turkey Meat

The U.S. is the best country for purchasing turkey meat, since it is the largest producer and exporter in the world - turkey meat production in the country is well developed. At the same time, export prices in the U.S. are relatively low, although they are growing slightly. Brazil and France are also major suppliers with average export prices at the level of the U.S. Poland is a larger exporter, despite relatively high export prices, which are, however, noticeably declining in recent years - this makes the country promising for the purchase of turkey meat.

Austria, France, the U.K., the Netherlands, Portugal and Germany Appear to Be Promising Markets for Turkey Meat Exports

France and the Netherlands are promising markets for the export of turkey meat, since they import quite significant volumes of the product at high and also increasing prices. Austria, the United Kingdom and Portugal also import turkey meat at high prices, although they tend to decline. Germany should also be considered as a promising market - despite lower and falling prices than the above-mentioned countries, the volume of imports is larger, which indicates a high demand for turkey meat in the country.

World Production Slightly Declined after Strong Growth in 2016

World production of turkey was 6.4 million tons in 2017, slightly declining compared with the previous year. Over the past ten years, production has grown moderately with slight fluctuations in certain years. In the period from 2007 to 2017, the average annual growth rate of production was +1.2%.

Producers from Spain and Russia Show the Largest Increase in Production in the World

The U.S. remains the key producing country of turkey in the world. In 2017, the volume of production in the U.S. rose to 633K tonnes, which is 42% of the global output. Other major producers were the following countries: Brazil (9.9%), Germany (7.3%), Poland (5.2%), France (5.2%), Italy (4.8%), Russia (3.7%), and Spain (3.4%).

From 2007 to 2017 the highest average annual growth rates of production in the world were recorded in Spain (+24.6%) and Russia (+20.2%). In the rest of the countries, there was a predominantly less noticeable increase in production, while in France it declined at an average rate of -4.3% per year.

The significant growth in turkey meat production in Russia was mainly due to the high volume of investments in this sector and favorable conditions for import substitution, due to the weakening of the Russian currency against the US dollar in 2014-2016. At the same time, in Spain, growth is linked both to growing consumption within the country and to growing exports.

About 16% of the Global Output Was Exported 

The share of exports in production volume ranged from 16% to 19% in the last ten years. European countries export a significant share of the produced turkey meat: Poland (49% of exports from production), France (26%), Spain (25%), Germany (24%), Italy (22%), United Kingdom (21%). The growth of world consumption and global integration will contribute to the growth of trade intensity in the medium term. 

The USA Remains the Leading Exporter of Turkey Meat

In 2017, the volume of exports in physical terms amounted to 1,018 K tonnes. The recession in 2009 was followed by recovery, with a slowdown in 2013-2014. In 2015, exports fell again and could not recover to the maximum level of 2014.

In value terms, turkey exports amounted to  $2,319M. From 2015 to 2017 exports in value terms declined consistently.

The U.S. (231K tonnes), Poland (161K tonnes), Germany (112 K tonnes), France (85K tonnes), Brazil (73K tonnes), Italy (67K tonnes) and Spain (55K tonnes) were the main exporters of turkey meat in 2017 with a combined share of 77% of the world export volume. From 2007 to 2017 Spain (+11.4%) and Poland (+8.6%) had the highest growth rate of exports in physical terms.

From 2007 to 2017, the share of the United States in global exports decreased by 2 pp. Poland (+8 pp), Germany and Spain (+3 pp) increased their shares in global exports. Brazil (-2 pp) and France (-5 pp), on the contrary, weakened their positions.

Mexico and Germany Are the Largest Markets for the Import of Turkey Meat

The volume of world imports amounted to 936K tonnes or $2,320M. In 2017 import has a trend similar to export, as these trade flows are interrelated.

In 2017, Mexico (162K tonnes) and Germany (117K tonnes) were the largest importers of turkey meat. They were followed by the United Kingdom (46K tonnes), Benin (43K tonnes), Spain (37K tonnes), the Netherlands (34K tonnes) and Belgium (34K tonnes). All these countries together accounted for 52% of global imports. Benin (+5.3% pa), the United Kingdom (+5.2% pa), Germany (+3.0% pa) and Spain (+1.5% pa) had a positive growth in imports, while in other countries it slightly reduced. The share of Mexico in the structure of imports fell from 20% in 2007 to 17% in 2017, while the shares of Germany (+3 pp), the United Kingdom (+2 pp) and Benin (+2 pp) increased. The shares of other countries remained at approximately the same level during the analyzed period.

Do you want to know more about global turkey meat market? Get the latest trends and insight from our report. It includes a wide range of statistics on

• turkey meat market share
• turkey meat prices
• turkey meat industry
• turkey meat sales
• turkey meat import
• turkey meat export
• turkey meat market forecast
• turkey meat price forecast
• key turkey meat producers

Source: IndexBox AI Platform