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World - Melons - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Apr 1, 2024

World - Melons - Market Analysis, Forecast, Size, Trends and Insights

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Article Publishing Date: Feb 4, 2020

Global Melon Market Reached $27B, Driven by Rising Demand in China

IndexBox has just published a new report: 'World - Melons - Market Analysis, Forecast, Size, Trends and Insights'. Here is a summary of the report's key findings.

The global melon market revenue amounted to $27.4B in 2018, increasing by 2.2% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +2.1% over the period from 2007 to 2018; the trend pattern remained relatively stable, with only minor fluctuations being recorded in certain years. Over the period under review, the global melon market attained its peak figure level in 2018 and is expected to retain its growth in the near future.

Consumption By Country

The country with the largest volume of melon consumption was China (17M tons), comprising approx. 53% of total volume. Moreover, melon consumption in China exceeded the figures recorded by the second-largest consumer, Turkey (1.8M tons), tenfold. Iran (1.6M tons) ranked third in terms of total consumption with a 4.8% share.

In China, melon consumption increased at an average annual rate of +1.9% over the period from 2007-2018. In the other countries, the average annual rates were as follows: Turkey (+0.9% per year) and Iran (-2.3% per year).

In value terms, China ($15.1B) led the market, alone. The second position in the ranking was occupied by Turkey ($1.3B). It was followed by Egypt.

In 2018, the highest levels of melon per capita consumption was registered in Kazakhstan (50 kg per person), followed by Turkey (22 kg per person), Iran (19 kg per person) and Morocco (15 kg per person), while the world average per capita consumption of melon was estimated at 4.25 kg per person.

Market Forecast 2019-2025

Driven by increasing demand for melon worldwide, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +0.9% for the period from 2018 to 2030, which is projected to bring the market volume to 36M tons by the end of 2030.

Production 2007-2018

Global melon production totaled 33M tons in 2018, going up by 1.6% against the previous year. Over the period under review, melon production continues to indicate a modest growth. The general positive trend in terms of melon output was largely conditioned by a modest expansion of the harvested area and a mild increase in yield figures.

Production By Country

China (17M tons) constituted the country with the largest volume of melon production, comprising approx. 53% of total volume. Moreover, melon production in China exceeded the figures recorded by the second-largest producer, Turkey (1.8M tons), tenfold. The third position in this ranking was occupied by Iran (1.6M tons), with a 4.7% share.

In China, melon production expanded at an average annual rate of +1.9% over the period from 2007-2018. The remaining producing countries recorded the following average annual rates of production growth: Turkey (+0.9% per year) and Iran (-2.3% per year).

Harvested Area 2007-2018

In 2018, the global melon harvested area amounted to 1.2M ha, therefore, remained relatively stable against the previous year. Overall, the melon harvested area, however, continues to indicate a relatively flat trend pattern.

Yield 2007-2018

In 2018, the global average yield of melons amounted to 27 ton per ha, therefore, remained relatively stable against the previous year. The yield figure increased at an average annual rate of +1.3% from 2007 to 2018; the trend pattern remained consistent, with only minor fluctuations being observed over the period under review.

Exports 2007-2018

In 2018, the global exports of melons stood at 2.3M tons, rising by 8.6% against the previous year. Over the period under review, melon exports continue to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 when exports increased by 8.6% y-o-y. In that year, global melon exports reached their peak and are likely to continue its growth in the immediate term. In value terms, melon exports stood at $1.9B (IndexBox estimates) in 2018.

Exports by Country

In 2018, Spain (405K tons) and Guatemala (397K tons) were the largest exporters of melonsin the world, together accounting for approx. 34% of total exports. Honduras (254K tons) occupied an 11% share (based on tons) of total exports, which put it in second place, followed by Brazil (10%), the U.S. (8.7%), the Netherlands (6.8%), Costa Rica (5.7%) and Mexico (5.7%).

From 2007 to 2018, the most notable rate of growth in terms of exports, amongst the main exporting countries, was attained by the Netherlands, while exports for the other global leaders experienced more modest paces of growth.

In value terms, the largest melon supplying countries worldwide were Spain ($361M), Guatemala ($236M) and Honduras ($189M), with a combined 42% share of global exports.

Export Prices by Country

The average melon export price stood at $800 per ton in 2018, lowering by -4.4% against the previous year. Over the period from 2007 to 2018, it increased at an average annual rate of +1.6%. The most prominent rate of growth was recorded in 2017 when the average export price increased by 12% year-to-year. In that year, the average export prices for melons reached their peak level of $838 per ton, and then declined slightly in the following year.

There were significant differences in the average prices amongst the major exporting countries. In 2018, the country with the highest price was the Netherlands ($1,155 per ton), while Guatemala ($594 per ton) was amongst the lowest.

From 2007 to 2018, the most notable rate of growth in terms of prices was attained by Costa Rica, while the other global leaders experienced more modest paces of growth.

Imports 2007-2018

In 2018, the amount of melons imported worldwide amounted to 2.1M tons, stabilizing at the previous year. Overall, melon imports, however, continue to indicate a relatively flat trend pattern. In value terms, melon imports stood at $1.8B (IndexBox estimates) in 2018.

Imports by Country

The U.S. represented the main importer of melons imported in the world, with the volume of imports recording 655K tons, which was approx. 30% of total imports in 2018. The Netherlands (205K tons) ranks second in terms of the total imports with a 9.5% share, followed by France (8.5%), the UK (8%), Canada (7.4%) and Germany (6.2%). Spain (86K tons), Portugal (62K tons), Belgium (40K tons), Switzerland (33K tons), Italy (33K tons) and Mexico (33K tons) occupied minor shares of total imports.

The U.S. experienced a relatively flat trend pattern with regard to volume of imports of melons imports. At the same time, Mexico (+7.1%), Switzerland (+3.2%), France (+2.7%), Spain (+2.3%), the Netherlands (+1.8%) and Portugal (+1.3%) displayed positive paces of growth. Moreover, Mexico emerged as the fastest-growing importer imported in the world, with a CAGR of +7.1% from 2007-2018. Italy and Canada experienced a relatively flat trend pattern. By contrast, Germany (-1.3%), the UK (-1.9%) and Belgium (-2.5%) illustrated a downward trend over the same period.

In value terms, the U.S. ($403M) constitutes the largest market for imported melons worldwide, comprising 22% of global imports. The second position in the ranking was occupied by France ($197M), with a 11% share of global imports. It was followed by the Netherlands, with a 10% share.

Import Prices by Country

The average melon import price stood at $857 per ton in 2018, picking up by 5.5% against the previous year. Over the last eleven years, it increased at an average annual rate of +1.6%.

Prices varied noticeably by the country of destination; the country with the highest price was Belgium ($1,461 per ton), while the U.S. ($615 per ton) was amongst the lowest.

From 2007 to 2018, the most notable rate of growth in terms of prices was attained by Mexico, while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the global melon market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 568 - Melons, Cantaloupes

Country coverage:

Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:

+ the largest producing countries

Data coverage:

  • Global market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Global production, split by region and country
  • Global trade (exports and imports)
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. COUNTRIES WITH TOP YIELDS
    4. TOP EXPORTING COUNTRIES
    5. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. GLOBAL PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY
    3. HARVESTED AREA AND YIELD BY COUNTRY

  8. 8. GLOBAL IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. GLOBAL EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • United States
    • China
    • Japan
    • Germany
    • United Kingdom
    • France
    • Brazil
    • Italy
    • Russian Federation
    • India
    • Canada
    • Australia
    • Republic of Korea
    • Spain
    • Mexico
    • Indonesia
    • Netherlands
    • Turkey
    • Saudi Arabia
    • Switzerland
    • Sweden
    • Nigeria
    • Poland
    • Belgium
    • Argentina
    • Norway
    • Austria
    • Thailand
    • United Arab Emirates
    • Colombia
    • Denmark
    • South Africa
    • Malaysia
    • Israel
    • Singapore
    • Egypt
    • Philippines
    • Finland
    • Chile
    • Ireland
    • Pakistan
    • Greece
    • Portugal
    • Kazakhstan
    • Algeria
    • Czech Republic
    • Qatar
    • Peru
    • Romania
    • Vietnam

  12. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption, By Country, 2018–2023
    5. Production, In Physical Terms, By Country, 2012–2023
    6. Harvested Area, By Country, 2012-2023
    7. Yield, By Country, 2012-2023
    8. Imports, In Physical Terms, By Country, 2012–2023
    9. Imports, In Value Terms, By Country, 2012–2023
    10. Import Prices, By Country Of Destination, 2012–2023
    11. Exports, In Physical Terms, By Country, 2012–2023
    12. Exports, In Value Terms, By Country, 2012–2023
    13. Export Prices, By Country Of Origin, 2012–2023

  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Consumption, By Country, 2023
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Yield And Growth
    12. Exports And Growth
    13. Export Prices And Growth
    14. Market Size And Growth
    15. Per Capita Consumption
    16. Imports And Growth
    17. Import Prices
    18. Production, In Physical Terms, 2012–2023
    19. Production, In Value Terms, 2012–2023
    20. Area Harvested, 2012–2023
    21. Yield, 2012–2023
    22. Production, By Country, 2023
    23. Production, In Physical Terms, By Country, 2012–2023
    24. Harvested Area, By Country, 2023
    25. Harvested Area, By Country, 2012-2023
    26. Yield, By Country, 2012-2023
    27. Imports, In Physical Terms, 2012–2023
    28. Imports, In Value Terms, 2012–2023
    29. Imports, In Physical Terms, By Country, 2023
    30. Imports, In Physical Terms, By Country, 2012–2023
    31. Imports, In Value Terms, By Country, 2012–2023
    32. Import Prices, By Country, 2012–2023
    33. Exports, In Physical Terms, 2012–2023
    34. Exports, In Value Terms, 2012–2023
    35. Exports, In Physical Terms, By Country, 2023
    36. Exports, In Physical Terms, By Country, 2012–2023
    37. Exports, In Value Terms, By Country, 2012–2023
    38. Export Prices, 2012–2023

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