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World - Kiwi Fruits - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Apr 1, 2024

World - Kiwi Fruits - Market Analysis, Forecast, Size, Trends and Insights

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Article Publishing Date: Aug 26, 2020

The Global Kiwi Fruit Market Grows Tangibly, Driven by Strong Demand in China and Europe

IndexBox has just published a new report: 'World - Kiwi Fruits - Market Analysis, Forecast, Size, Trends and Insights'. Here is a summary of the report's key findings.

For the tenth consecutive year, the global kiwi fruit market recorded growth in sales value, which increased by 6.5% to $6.9B in 2019. Over the period under review, the total consumption indicated a resilient expansion from 2007 to 2019: its value increased at an average annual rate of +4.1% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the global market attained the peak level in 2019 and is expected to retain growth in the immediate term.

Consumption by Country

China (2.2M tons) remains the largest kiwi fruit consuming country worldwide, accounting for 52% of total volume. Moreover, kiwi fruit consumption in China exceeded the figures recorded by the second-largest consumer, Italy (337K tons), sevenfold. The third position in this ranking was occupied by Iran (177K tons), with a 4.1% share.

In China, kiwi fruit consumption expanded at an average annual rate of +5.3% over the period from 2007-2019. In other countries, the average annual rates were as follows: Italy (+8.7% per year) and Iran (+4.2% per year).

In value terms, China ($3.5B) led the market, alone. The second position in the ranking was occupied by Italy ($553M). It was followed by Japan.

In 2019, the highest levels of kiwi fruit per capita consumption were registered in Greece (14 kg per person), followed by Italy (5.66 kg per person), Chile (4.45 kg per person) and Spain (3 kg per person), while the world average per capita consumption of kiwi fruit was estimated at 0.55 kg per person.

Market Forecast to 2030

In 2020, the lockdown and decreased consumer spending caused by the pandemic is to put a drag on the growth of the global kiwi fruit consumption. In the medium term, as the global economy recovers from the effects of the pandemic, the market is expected to grow gradually. Overall, market performance is forecast to pursue a slightly upward trend over the next decade, expanding with an anticipated CAGR of +1.3% for the period from 2019 to 2030, which is projected to bring the market volume to 4.9M tons by the end of 2030.

Production

For the third consecutive year, the global market recorded growth in the production of kiwi fruit, which increased by 4.1% to 4.3M tons in 2019. In general, the total production indicated tangible growth from 2007 to 2019: its volume increased at an average annual rate of +4.1% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, production increased by +3.6% against 2015 indices. The general positive trend in terms output was largely conditioned by temperate growth of the harvested area and a relatively flat trend pattern in yield figures.

Production by Country

China (2.1M tons) remains the largest kiwi fruit producing country worldwide, accounting for 49% of total volume. Moreover, kiwi fruit production in China exceeded the figures recorded by the second-largest producer, Italy (578K tons), fourfold. New Zealand (533K tons) ranked third in terms of total production with a 12% share.

In China, kiwi fruit production increased at an average annual rate of +4.9% over the period from 2007-2019. In the other countries, the average annual rates were as follows: Italy (+2.8% per year) and New Zealand (+0.8% per year).

Harvested Area

In 2019, the global harvested area of kiwi fruit rose to 259K ha, picking up by 4.6% compared with the year before. In general, the total harvested area indicated a pronounced increase from 2007 to 2019: its figure increased at an average annual rate of +4.3% over the last twelve years. Over the period under review, the harvested area dedicated to kiwi fruit production attained the peak figure at 261K ha in 2015; however, from 2016 to 2019, the harvested area failed to regain the momentum.

Yield

The global average kiwi fruit yield contracted slightly to 17 tons per ha in 2019, remaining relatively unchanged against 2018. Over the period under review, the yield showed a relatively flat trend pattern. The global yield peaked at 18 tons per ha in 2008; however, from 2009 to 2019, the yield remained at a lower figure.

Imports

In 2019, the amount of kiwi fruit imported worldwide shrank modestly to 1.5M tons, declining by -2.3% on the year before. The total import volume increased at an average annual rate of +2.7% from 2007 to 2019; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, global imports attained the maximum at 1.6M tons in 2016; however, from 2017 to 2019, imports stood at a somewhat lower figure. In value terms, kiwi fruit imports expanded modestly to $3.1B (IndexBox estimates) in 2019.

Imports by Country

In 2019, Belgium (154K tons), Spain (136K tons), China (112K tons), Germany (108K tons), Japan (107K tons), Russia (78K tons), France (75K tons), the U.S. (69K tons), Italy (63K tons), the Netherlands (61K tons), India (43K tons) and Poland (34K tons) was the largest importer of kiwi fruit in the world, generating 68% of total import.

From 2007 to 2019, the most notable rate of growth in terms of purchases, amongst the main importing countries, was attained by India, while imports for the other global leaders experienced more modest paces of growth.

In value terms, the largest kiwi fruit importing markets worldwide were China ($431M), Japan ($411M) and Belgium ($250M), together accounting for 35% of global imports.

Import Prices by Country

In 2019, the average kiwi fruit import price amounted to $2,024 per ton, rising by 5.1% against the previous year. Over the last twelve years, it increased at an average annual rate of +2.9%. The most prominent rate of growth was recorded in 2014 when the average import price increased by 19% year-to-year. Over the period under review, average import prices attained the maximum in 2019 and are expected to retain growth in years to come.

Prices varied noticeably by the country of destination; the country with the highest price was Japan ($3,856 per ton), while India ($1,066 per ton) was amongst the lowest.

From 2007 to 2019, the most notable rate of growth in terms of prices was attained by China, while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the global kiwi fruit market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 592 - Kiwi fruit

Country coverage:

Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:

+ the largest producing countries

Data coverage:

  • Global market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Global production, split by region and country
  • Global trade (exports and imports)
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Company coverage:

Zespri International Limited, Summerfruit srl, Catania 0wide, Agrintesa, Kiwi Atlantico, Seeka's, Shecri, KiwiGreenSun

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. COUNTRIES WITH TOP YIELDS
    4. TOP EXPORTING COUNTRIES
    5. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. GLOBAL PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY
    3. HARVESTED AREA AND YIELD BY COUNTRY

  8. 8. GLOBAL IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. GLOBAL EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • United States
    • China
    • Japan
    • Germany
    • United Kingdom
    • France
    • Brazil
    • Italy
    • Russian Federation
    • India
    • Canada
    • Australia
    • Republic of Korea
    • Spain
    • Mexico
    • Indonesia
    • Netherlands
    • Turkey
    • Saudi Arabia
    • Switzerland
    • Sweden
    • Nigeria
    • Poland
    • Belgium
    • Argentina
    • Norway
    • Austria
    • Thailand
    • United Arab Emirates
    • Colombia
    • Denmark
    • South Africa
    • Malaysia
    • Israel
    • Singapore
    • Egypt
    • Philippines
    • Finland
    • Chile
    • Ireland
    • Pakistan
    • Greece
    • Portugal
    • Kazakhstan
    • Algeria
    • Czech Republic
    • Qatar
    • Peru
    • Romania
    • Vietnam

  12. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption, By Country, 2018–2023
    5. Production, In Physical Terms, By Country, 2012–2023
    6. Harvested Area, By Country, 2012-2023
    7. Yield, By Country, 2012-2023
    8. Imports, In Physical Terms, By Country, 2012–2023
    9. Imports, In Value Terms, By Country, 2012–2023
    10. Import Prices, By Country Of Destination, 2012–2023
    11. Exports, In Physical Terms, By Country, 2012–2023
    12. Exports, In Value Terms, By Country, 2012–2023
    13. Export Prices, By Country Of Origin, 2012–2023

  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Consumption, By Country, 2023
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Yield And Growth
    12. Exports And Growth
    13. Export Prices And Growth
    14. Market Size And Growth
    15. Per Capita Consumption
    16. Imports And Growth
    17. Import Prices
    18. Production, In Physical Terms, 2012–2023
    19. Production, In Value Terms, 2012–2023
    20. Area Harvested, 2012–2023
    21. Yield, 2012–2023
    22. Production, By Country, 2023
    23. Production, In Physical Terms, By Country, 2012–2023
    24. Harvested Area, By Country, 2023
    25. Harvested Area, By Country, 2012-2023
    26. Yield, By Country, 2012-2023
    27. Imports, In Physical Terms, 2012–2023
    28. Imports, In Value Terms, 2012–2023
    29. Imports, In Physical Terms, By Country, 2023
    30. Imports, In Physical Terms, By Country, 2012–2023
    31. Imports, In Value Terms, By Country, 2012–2023
    32. Import Prices, By Country, 2012–2023
    33. Exports, In Physical Terms, 2012–2023
    34. Exports, In Value Terms, 2012–2023
    35. Exports, In Physical Terms, By Country, 2023
    36. Exports, In Physical Terms, By Country, 2012–2023
    37. Exports, In Value Terms, By Country, 2012–2023
    38. Export Prices, 2012–2023

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