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EU - Domestic Appliances - Market Analysis, Forecast, Size, Trends and Insights
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Article Publishing Date: Apr 7, 2021

The European Domestic Appliance Market Expands Rapidly, Adapting to New Energy Efficiency Requirements

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IndexBox has just published a new report: 'EU - Domestic Appliances - Market Analysis, Forecast, Size, Trends and Insights'. Here is a summary of the report's key findings.

The second half of 2020 saw an unprecedented increase in demand for household appliances, as during the lockdown people started to use domestic equipment more intensively. While enjoying buoyant growth, producers are to adjust to higher standards in terms of energy efficiency and reducing waste. 

Key Trends and Insights

In April 2020, Eurostat data indicates the EU manufacture of electric domestic appliances fell by 55.3% against the same period of 2019. In the second half of 2020, however, the production accelerated, enabling the total 2020's result to remain near $40B (IndexBox's estimate in wholesale price). During the lockdown, people started to use domestic equipment more intensively, focusing on the improvement and hygiene of their environment.

Since 2020, e-commerce emerged among key domestic appliance sales channels. Against Covid restrictions and heightened demand, it even led to delays in deliveries in some cases, until sellers adapted to new delivery conditions. 

Following the European Green Deal, the energy efficiency of domestic appliances is seeing continuous improvement. Over the last two years, there have been notable advances in terms of fridge, TV and domestic fan appliances. Energy-efficient LED lamps and solar panels are increasingly being used in domestic appliance manufacture. As of March 2021, the EU introduced new energy efficiency labelling standards. The new labelling scale is now much stricter than its previous counterpart and has been designed so that very few appliances can be awarded the 'A' efficiency standard mark. That increases the scope for more energy-efficient products to be included under this standard in the future. 

Manufacturers are now obliged under the EU standards to provide a 10-year warranty for equipment. This is to benefit users with increasing equipment reliability and reduced waste. On the other hand, it may lead to rising prices for appliances in the future, as manufacturers will incorporate the cost of maintaining the stock of appliance spare parts for 10 years into the selling price.

Germany, the UK and Italy to Remain the Main Consuming Countries

The countries with the highest volumes of domestic appliances consumption in 2019 were the UK (226M units), Germany (207M units) and Italy (185M units), together comprising 43% of total consumption. France, Spain, the Netherlands, Poland, Romania, Belgium, the Czech Republic, Sweden and Hungary lagged somewhat behind, together comprising a further 45% (IndexBox estimates).

From 2012 to 2019, the biggest increases were in the Czech Republic, while domestic appliance consumption for the other leaders experienced more modest paces of growth.

In value terms, Germany ($8B), the UK ($6.1B) and France ($6B) were the countries with the highest levels of market value in 2019, with a combined 44% share of the total market. Italy, Spain, Poland, the Netherlands, Belgium, Sweden, Romania, the Czech Republic and Hungary lagged somewhat behind, together accounting for a further 41%.

The countries with the highest levels of domestic appliances per capita consumption in 2019 were the Netherlands (4.81 units per person), the Czech Republic (4.34 units per person) and Belgium (4.34 units per person).

In 2019, Germany (313M units), distantly followed by the UK (189M units), France (168M units), the Netherlands (132M units), Italy (105M units) and Spain (74M units) were the largest importers of domestic appliances, together achieving 69% of total imports. Poland (62M units), Belgium (54M units), Hungary (41M units), Sweden (37M units), Romania (35M units), the Czech Republic (32M units) and Austria (30M units) held a minor share of total imports.

From 2012 to 2019, the most notable rate of growth in terms of purchases, amongst the leading importing countries, was attained by Romania, while imports for the other leaders experienced more modest paces of growth.

In value terms, Germany ($9.8B), France ($6.5B) and the UK ($5.6B) constituted the countries with the highest levels of imports in 2019, with a combined 44% share of total imports. These countries were followed by Italy, the Netherlands, Spain, Poland, Belgium, Sweden, Austria, the Czech Republic, Hungary and Romania, which together accounted for a further 43% (IndexBox estimates).

Source: IndexBox Platform

Product coverage:

This report provides an in-depth analysis of the domestic appliances market in the EU. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.



Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Production in the EU, split by region and country
• Trade (exports and imports) in the EU
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

2.1
KEY FINDINGS
2.2
MARKET TRENDS
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
CONSUMPTION BY COUNTRY
3.3
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
TOP EXPORTING COUNTRIES
5.4
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION VOLUME AND VALUE
7.2
PRODUCTION BY COUNTRY
8. IMPORTS

The Largest Importers on The Market and How They Succeed

8.1
IMPORTS FROM 2007–2020
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Exporters on The Market and How They Succeed

9.1
EXPORTS FROM 2007–2020
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

11. COUNTRY PROFILES

The Largest Markets And Their Profiles

• Austria
• Belgium
• Bulgaria
• Croatia
• Cyprus
• Czech Republic
• Denmark
• Estonia
• Finland
• France
• Germany
• Greece
• Hungary
• Ireland
• Italy
• Latvia
• Lithuania
• Luxembourg
• Malta
• Netherlands
• Poland
• Portugal
• Romania
• Slovakia
• Slovenia
• Spain
• Sweden
LIST OF TABLES
Table 1:
Key Findings In 2020
Table 2:
Market Volume, In Physical Terms, 2007–2020
Table 3:
Market Value, 2007–2020
Table 4:
Per Capita Consumption, By Country, 2018–2020
Table 5:
Production, In Physical Terms, By Country, 2007–2020
Table 6:
Imports, In Physical Terms, By Country, 2007–2020
Table 7:
Imports, In Value Terms, By Country, 2007–2020
Table 8:
Import Prices, By Country Of Destination, 2007–2020
Table 9:
Exports, In Physical Terms, By Country, 2007–2020
Table 10:
Exports, In Value Terms, By Country, 2007–2020
Table 11:
Export Prices, By Country Of Origin, 2007–2020
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2007–2020
Figure 2:
Market Value, 2007–2020
Figure 3:
Consumption, By Country, 2020
Figure 4:
Market Forecast To 2025
Figure 5:
Products: Market Size And Growth, By Type
Figure 6:
Products: Average Per Capita Consumption, By Type
Figure 7:
Products: Exports And Growth, By Type
Figure 8:
Products: Export Prices And Growth, By Type
Figure 9:
Production Volume And Growth
Figure 10:
Exports And Growth
Figure 11:
Export Prices And Growth
Figure 12:
Market Size And Growth
Figure 13:
Per Capita Consumption
Figure 14:
Imports And Growth
Figure 15:
Import Prices
Figure 16:
Production, In Physical Terms, 2007–2020
Figure 17:
Production, In Value Terms, 2007–2020
Figure 18:
Production, By Country, 2020
Figure 19:
Production, In Physical Terms, By Country, 2007–2020
Figure 20:
Imports, In Physical Terms, 2007–2020
Figure 21:
Imports, In Value Terms, 2007–2020
Figure 22:
Imports, In Physical Terms, By Country, 2020
Figure 23:
Imports, In Physical Terms, By Country, 2007–2020
Figure 24:
Imports, In Value Terms, By Country, 2007–2020
Figure 25:
Import Prices, By Country, 2007–2020
Figure 26:
Exports, In Physical Terms, 2007–2020
Figure 27:
Exports, In Value Terms, 2007–2020
Figure 28:
Exports, In Physical Terms, By Country, 2020
Figure 29:
Exports, In Physical Terms, By Country, 2007–2020
Figure 30:
Exports, In Value Terms, By Country, 2007–2020
Figure 31:
Export Prices, 2007–2020

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