Cranberry Imports Retains Flat Trend Pattern

Pome Fruits And Stone Fruits May 23, 2018
U.S. Organic Cranberry Market. Analysis and Forecast To 2025

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IndexBox has just published a new report "U.S. Organic Cranberry Market. Analysis and Forecast To X". Here is a summary of the report’s key findings.

The Organic Cranberry Market Turned Upward after a Notable Decline 

Overall, the US organic food market has developed rapidly over the past X years. However, due to the various challenges and difficulties associated with maintaining organic production methods, many types of organic food items remain unstable. 

According to IndexBox estimates, the organic cranberry market, therefore, recorded steady growth from 2011-2014, but by 2015 year-end, total consumption had contracted by X%, and then grew again to X tonnes in 2016. However, it still X% less than the highest level of market recorded in 2014. In value terms, the market for organic cranberry amounted to $X, X% more than the year before.

Organic cranberry market forecast correlates with the general trend in the organic products market in the U.S.: the demand for products is growing due to demand for healthy nutrition. Measures are being taken to support farmers who grow organic cranberries, which in the future will increase   cranberries availability in the market, making it possible for the supply to catch up with the growing demand.

In the immediate term, it is projected that total consumption figures on the organic cranberry market will see a recovery: average annual rates of growth are set to total +X% to X. There is a risk that production will be constrained by cranberry growers opting to produce other types of organic crops or return to conventional production, but with the organic food industry developing in both the USA and in exporting countries abroad, the situation will stabilize. 

The Organic Cranberry Market Will Remain Small in Terms of Scale against Total Cranberry Consumption 

Despite the increasing popularity of organic products and the awareness  campaign about organic cranberries, their share in total consumption overall will remain insignificant. Of the total US market volume for cranberries, more than X% is derived from non-organic cranberries, and only X% (based on 2016) originates from organic cranberries; these figures are not set to increase dramatically in the immediate term. This is due to the fact that most of the cranberries are consumed in the processing segment, for which non-organic cranberries are used. 

In addition, it is very difficult to maintain the organic status of parcels of land used for the production of cranberries as wet and marshy soils is the environment favourable for fungus and other plant diseases, which are virtually impossible to control without fungicides.

Organic Cranberry Output Began to Recover

Over the period from 2011-2014, the US trend pattern for organic cranberries remained positive, and figures for this period increased more than twofold, from X tonnes in 2011, to X tonnes in 2014. In the next year, however, as the result of the reduction of land under cranberry cultivation, total output underwent a X% contraction, to X tonnes. In 2016, production began to recover, increasing by X% to X tonnes.  Nevertheless, production still remains well below the maximum level of 2014.

Organic cranberry production is affected by external factors, such as insufficient rainfall and a reduction in the number of organic certified cranberry cultivation sites and areas, which could have been caused by growers opting to produce other types of organic crops.

Cranberry Imports Retains Flat Trend Pattern 

Total cranberry imports retain a relatively flat trend pattern over the last four years, amounted to X tonnes in 2016. Previously, it soared sharply in 2012, after bottoming out over 2010-2011. These supplies, however, should be referred to conventional cranberry, as there is no data on organic imports from Canada, and no Canadian cranberry supplier is certified within USDA certification system. 

Canada remains the only supplier of cranberry to the U.S. Additionally, there were some imports from Chile, Mexico and the Netherlands in certain years over 2007-2016, but they were fairly negligible and did not make any significant impact in the market.

Cranberry Exports Stabilized after a Long-term Reduction

The U.S. exported X thousand tonnes of cranberry in 2016, which equated to $X. American cranberry exports experienced a pronounced decline from 2007-2016 both in physical and value terms, stabilizing only over the last two years. Since there is no data available on organic cranberry exports, it is assumed that all these exports refer to the conventional product.

Canada (X thousand tonnes) was the main destination for U.S. cranberry exports in 2016, comprising X% of U.S. exports in physical and X% in value terms. The UK (X tonnes), Japan (X tonnes), Korea (X tonnes), Singapore (X tonnes) and the Netherlands (X tonnes) lagged somewhat behind, together comprising another X% of the total exports.

Singapore (+X% per year from 2007-2016), Korea (+X% per year), Japan (+X% per year) emerged as the fastest-growing foreign markets for American cranberry, while supplies to Canada, the UK and the Netherlands declined over the same period. This could be a sign of increased expansion of western berries into Asian markets, which could become a new market driver in the future.

Retail Prices for Organic Cranberry Increased Slightly in 2016 

Organic cranberry prices grew moderately within the period from 2011 to 2013, after which they soared sharply in 2014 and following a slight downside shift went up again, reaching $ X per kg in 2016. As 2016, the average retail prices for organic cranberry in the US were roughly X% higher than the retail prices for non-organic cranberries.

Do you want to know more about the U.S. organic cranberry market? Get the latest trends and insight from our report. It includes a wide range of statistics on

  • organic cranberry market share
  • organic cranberry prices
  • organic cranberry industry
  • organic cranberry sales
  • organic cranberry import
  • organic cranberry export
  • organic cranberry market forecast
  • organic cranberry price forecast
  • key organic cranberry producers

Source: U.S. Organic Cranberry Market. Analysis and Forecast To X

This report provides an in-depth analysis of the U.S. organic cranberry market. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in the industry. The forecast reveals market prospects to 2025.

Countries coverage: the U.S.

Product coverage:
Organic Cranberries

Data coverage:
• Market value
• Volume and dynamics of production
• Key market players and their profiles
• Volume and dynamics of exports/imports
• Producer prices, import/export prices
• Forecast of the market dynamics in the medium term
• Per Capita Consumption

Reasons to buy this report:
• Take advantage of the latest data;
• Find deeper insights into current market developments;
• Discover vital success factors affecting the market.

1. INTRODUCTION
1.1 REPORT DESCRIPTION
1.2 RESEARCH METHODOLOGY
1.3 GLOSSARY AND SPECIFIC TERMS

2. EXECUTIVE SUMMARY
2.1 KEY FINDINGS
2.2 MARKET TRENDS

3. MARKET OVERVIEW
3.1 MARKET VOLUME AND VALUE
3.2 MARKET STRUCTURE
3.3 TRADE BALANCE
3.4 PER CAPITA CONSUMPTION
3.5 MARKET FORECAST TO 2025
3.6 MARKET ENVIRONMENT OUTLOOK

4. ORGANIC MARKET OVERVIEW
4.1 ORGANIC MARKET TRENDS
4.2 ORGANIC CRANBERRY SUPPLY
4.3 ORGANIC CRANBERRY PRODUCTION
4.3.1 PRODUCTION: ORGANIC VS. CONVENTIONAL
4.3.2 ORGANIC PRODUCTION BY STATE
4.4 ORGANIC CRANBERRY EXPORTS
4.4.1 EXPORTS: ORGANIC VS. CONVENTIONAL
4.4.2 ORGANIC CRANBERRY EXPORTS BY COUNTRY
4.4.4 ORGANIC CRANBERRY EXPORT PRICES BY COUNTRY
4.5 REGULATION ON THE ORGANIC MARKET
4.5.1 ORGANIC CRANBERRY DISTRIBUTION
4.5.2 ORGANIC CRANBERRY SERTIFICATION
4.6 ORGANIC CRANBERRY RETAIL PRICES
4.6.1 RETAIL PRICES: ORGANIC VS. CONVENTIONAL
4.6.2 ORGANIC CRANBERRY RETAIL PRICES BY DISTRICT
4.7.1 DEVELOPMENT OF THE U.S. ORGANIC MARKET
4.7.2 POTENTIAL DEVELOPMENT OF THE ORGANIC CRANBERRY MARKET

5. DOMESTIC PRODUCTION
5.1 PRODUCTION, HARVESTED AREA AND YIELD FROM 2007-2016
5.2 PRODUCTION, AREA HARVESTED AND YIED BY STATE

6. IMPORTS
6.1 IMPORTS FROM 2007-2016
6.2 IMPORTS BY COUNTRY
6.3 IMPORT PRICES BY COUNTRY

7. EXPORTS
7.1 EXPORTS FROM 2007-2016
7.2 EXPORTS BY COUNTRY
7.3 EXPORT PRICES BY COUNTRY

8. PRICES AND PRICE DEVELOPMENT
8.1 PRODUCER PRICES
8.2 PRODUCER PRICES INDEX
8.3 RETAIL PRICES
8.4 RETAIL PRICES INDEX

LIST OF TABLES
Table 1: Key Findings
Table 2: Market Volume, in Physical Terms, 2007-2016
Table 3: Market Value, in Value Terms, 2007-2016
Table 4: Per Capita Consumption in 2007-2016
Table 5: Dynamics Of Organic vs. Conventional Market, in Physical Terms, 2011-2016
Table 6: Dynamics Of Organic vs. Conventional Market, in Value Terms, 2011-2016
Table 7: Organic Cranberries, Dynamics of Market Volume, in Physical Terms, 2011-2016
Table 8: Organic Cranberries, Dynamics of Market Value, in Value Terms, 2011-2016
Table 9: Production: Organic vs. Conventional, in Physical Terms, 2011-2016
Table 10: Production: Organic vs. Conventional, in Value Terms, 2011-2016
Table 11: Organic Production by State, in Physical Terms, 2011-2016
Table 12: Exports: Organic vs. Conventional, in Physical Terms, 2011-2016
Table 13: Exports: Organic vs. Conventional, in Value Terms, 2011-2016
Table 14: Organic Exports, in Physical Terms, by Country, 2011-2016
Table 15: Organic Exports, in Value Terms, by Country, 2011-2016
Table 16: Organic Cranberry Export Prices, by Country of Destination, 2011-2016
Table 17: Retail Prices for Organic Cranberries, by District, 2011-2016
Table 18: Market Forecast: Organic vs. Conventional, 2016-2025
Table 19: Top-20 Countries by Organic Area, 2014
Table 20: Production, by State, 2007-2016
Table 21: Area Harvested, by State, 2007-2016
Table 22: Yield, by State, 2007-2016
Table 23: Imports, in Value Terms, by Country, 2007-2016
Table 24: Import Prices, by Country of Origin, 2007-2016
Table 25: Exports, in Physical Terms, by Country, 2007-2016
Table 26: Exports, in Value Terms, by Country, 2007-2016
Table 27: Export Prices, by Country of Destination, 2007-2016
Table 28: Producer Prices, 2007-2016
Table 29: Producer Prices Index - Annual Data (2007 = 100), 2007-2016
Table 30: Retail Prices, 2007-2016
Table 31: Retail Prices for Organic Cranberries, by District, 2011-2016
Table 32: Retail Prices Index - Annual Data (2011 = 100), 2011-2016

LIST OF FIGURES
Figure 1: Market Volume, in Physical Terms, 2007-2016
Figure 2: Market Value, 2007-2016
Figure 3: Market Structure – Domestic Supply Vs. Imports, in Physical Terms, 2007-2016
Figure 4: Market Structure – Domestic Supply Vs. Imports, in Value Terms, 2007-2016
Figure 5: Trade Balance, in Physical Terms, 2007-2016
Figure 6: Trade Balance, in Value Terms, 2007-2016
Figure 7: Per Capita Consumption, 2007-2016
Figure 8: Market Forecast to 2025
Figure 9: Organic vs. Conventional Market Structure, in Physical Terms, 2011-2016
Figure 10: Organic vs. Conventional Market Structure, in Physical and Value Terms, 2016
Figure 11: Organic Cranberries, Imports vs. Domestic Supply, in Physical Terms, 2011-2016
Figure 12: Organic Cranberries, Imports vs. Domestic Supply, in Physical and Value Terms, 2016
Figure 13: Production Structure: Organic vs. Conventional, in Physical Terms, 2011-2016
Figure 14: Production Structure: Organic vs. Conventional, in Physical and Value Terms, 2016
Figure 15: Organic Production: Structure by State, in Physical Terms, 2016
Figure 16: Exports Structure: Organic vs. Conventional, in Physical Terms, 2011-2016
Figure 17: Export Structure: Organic vs. Conventional, in Physical and Value Terms, 2016
Figure 18: Organic Exports, in Physical And Value Terms, by Country, 2016
Figure 19: Organic Exports, in Physical Terms, by Country, 2011–2016
Figure 20: Organic Exports, in Value Terms, by Country, 2011–2016
Figure 21: Organic Export Prices, by Country of Destination, 2011-2016
Figure 22: Distributions on the Organic Market
Figure 23: Members of the Certification Process Manufacturers on the Organic Market
Figure 24: National Retail Prices: Organic vs. Conventional, 2011-2016
Figure 25: Retail Prices for Organic Cranberries, by District, 2011-2016
Figure 26: Market Forecast: Organic vs. Conventional, from 2016 to 2025
Figure 27: Market Structure Forecast: Organic vs. Conventional, 2016-2025
Figure 28: Retail Sales of Organic Food in the U.S., 2007-2016
Figure 29: Production, in Physical Terms, 2007–2016
Figure 30: Harvested Area, 2007–2016
Figure 31: Yield, 2007–2016
Figure 32: Production Structure, by State, in Physical Terms, 2016
Figure 33: Production, by State, in Physical Terms, 2007-2016
Figure 34: Area Harvested by State, 2007-2016
Figure 35: Yield, by State, 2011-2016
Figure 36: Imports, in Physical Terms, 2007-2016
Figure 37: Imports, in Value Terms, 2007-2016
Figure 38: Imports, in Physical Terms, by Country, 2016
Figure 39: Imports, in Physical Terms, by Country, 2007-2016
Figure 40: Imports, in Physical Terms, by Country, 2007-2016
Figure 41: Imports, in Value Terms, by Country, 2007-2016
Figure 42: Import Prices, by Country, 2007-2016
Figure 43: Exports, in Physical Terms, 2007-2016
Figure 44: Exports, in Value Terms, 2007-2016
Figure 45: Exports, in Physical Terms, by Country, 2016
Figure 46: Exports, in Physical Terms, by Country, 2007-2016
Figure 47: Exports, in Value Terms, by Country, 2007-2016
Figure 48: Export Prices, by Country of Destination, 2007-2016
Figure 49: Retail Prices for Organic Cranberries, by District, 2011-2016