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U.S. Organic Cranberry Market. Analysis and Forecast To 2025

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Article Publishing Date: May 23, 2018

Cranberry Imports Retains Flat Trend Pattern

IndexBox has just published a new report "U.S. Organic Cranberry Market. Analysis and Forecast To 2025". Here is a summary of the report’s key findings.

The Organic Cranberry Market Turned Upward after a Notable Decline 

Overall, the US organic food market has developed rapidly over the past X years. However, due to the various challenges and difficulties associated with maintaining organic production methods, many types of organic food items remain unstable. 

According to IndexBox estimates, the organic cranberry market, therefore, recorded steady growth from 2011-2014, but by 2015 year-end, total consumption had contracted by X%, and then grew again to X tonnes in 2016. However, it still X% less than the highest level of market recorded in 2014. In value terms, the market for organic cranberry amounted to $X, X% more than the year before.

Organic cranberry market forecast correlates with the general trend in the organic products market in the U.S.: the demand for products is growing due to demand for healthy nutrition. Measures are being taken to support farmers who grow organic cranberries, which in the future will increase   cranberries availability in the market, making it possible for the supply to catch up with the growing demand.

In the immediate term, it is projected that total consumption figures on the organic cranberry market will see a recovery: average annual rates of growth are set to total +X% to 2025. There is a risk that production will be constrained by cranberry growers opting to produce other types of organic crops or return to conventional production, but with the organic food industry developing in both the USA and in exporting countries abroad, the situation will stabilize. 

The Organic Cranberry Market Will Remain Small in Terms of Scale against Total Cranberry Consumption 

Despite the increasing popularity of organic products and the awareness  campaign about organic cranberries, their share in total consumption overall will remain insignificant. Of the total US market volume for cranberries, more than X% is derived from non-organic cranberries, and only X% (based on 2016) originates from organic cranberries; these figures are not set to increase dramatically in the immediate term. This is due to the fact that most of the cranberries are consumed in the processing segment, for which non-organic cranberries are used. 

In addition, it is very difficult to maintain the organic status of parcels of land used for the production of cranberries as wet and marshy soils is the environment favourable for fungus and other plant diseases, which are virtually impossible to control without fungicides.

Organic Cranberry Output Began to Recover

Over the period from 2011-2014, the US trend pattern for organic cranberries remained positive, and figures for this period increased more than twofold, from X tonnes in 2011, to X tonnes in 2014. In the next year, however, as the result of the reduction of land under cranberry cultivation, total output underwent a X% contraction, to X tonnes. In 2016, production began to recover, increasing by X% to X tonnes.  Nevertheless, production still remains well below the maximum level of 2014.

Organic cranberry production is affected by external factors, such as insufficient rainfall and a reduction in the number of organic certified cranberry cultivation sites and areas, which could have been caused by growers opting to produce other types of organic crops.

Cranberry Imports Retains Flat Trend Pattern 

Total cranberry imports retain a relatively flat trend pattern over the last four years, amounted to X tonnes in 2016. Previously, it soared sharply in 2012, after bottoming out over 2010-2011. These supplies, however, should be referred to conventional cranberry, as there is no data on organic imports from Canada, and no Canadian cranberry supplier is certified within USDA certification system. 

Canada remains the only supplier of cranberry to the U.S. Additionally, there were some imports from Chile, Mexico and the Netherlands in certain years over 2007-2016, but they were fairly negligible and did not make any significant impact in the market.

Cranberry Exports Stabilized after a Long-term Reduction

The U.S. exported X thousand tonnes of cranberry in 2016, which equated to $X. American cranberry exports experienced a pronounced decline from 2007-2016 both in physical and value terms, stabilizing only over the last two years. Since there is no data available on organic cranberry exports, it is assumed that all these exports refer to the conventional product.

Canada (X thousand tonnes) was the main destination for U.S. cranberry exports in 2016, comprising X% of U.S. exports in physical and X% in value terms. The UK (X tonnes), Japan (X tonnes), Korea (X tonnes), Singapore (X tonnes) and the Netherlands (X tonnes) lagged somewhat behind, together comprising another X% of the total exports.

Singapore (+X% per year from 2007-2016), Korea (+X% per year), Japan (+X% per year) emerged as the fastest-growing foreign markets for American cranberry, while supplies to Canada, the UK and the Netherlands declined over the same period. This could be a sign of increased expansion of western berries into Asian markets, which could become a new market driver in the future.

Retail Prices for Organic Cranberry Increased Slightly in 2016 

Organic cranberry prices grew moderately within the period from 2011 to 2013, after which they soared sharply in 2014 and following a slight downside shift went up again, reaching $ X per kg in 2016. As 2016, the average retail prices for organic cranberry in the US were roughly X% higher than the retail prices for non-organic cranberries.

Do you want to know more about the U.S. organic cranberry market? Get the latest trends and insight from our report. It includes a wide range of statistics on

  • organic cranberry market share
  • organic cranberry prices
  • organic cranberry industry
  • organic cranberry sales
  • organic cranberry import
  • organic cranberry export
  • organic cranberry market forecast
  • organic cranberry price forecast
  • key organic cranberry producers

Source: IndexBox AI Platform

This report provides an in-depth analysis of the U.S. organic cranberry market. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in the industry. The forecast reveals market prospects to 2025.

Countries coverage: the U.S.

Product coverage:
Organic Cranberries

Data coverage:
• Market value
• Volume and dynamics of production
• Key market players and their profiles
• Volume and dynamics of exports/imports
• Producer prices, import/export prices
• Forecast of the market dynamics in the medium term
• Per Capita Consumption

Reasons to buy this report:
• Take advantage of the latest data;
• Find deeper insights into current market developments;
• Discover vital success factors affecting the market.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

2.1
KEY FINDINGS
2.2
MARKET TRENDS
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
MARKET STRUCTURE
3.3
TRADE BALANCE
3.4
PER CAPITA CONSUMPTION
3.5
MARKET FORECAST TO 2025
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
TOP EXPORTING COUNTRIES
5.4
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION VOLUME AND VALUE
8. IMPORTS

The Largest Import Supplying Countries

8.1
IMPORTS FROM 2007–2018
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Destinations for Exports

9.1
EXPORTS FROM 2007–2018
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

LIST OF TABLES
Table 1:
Key Findings In 2018
Table 2:
Market Volume, In Physical Terms, 2007–2018
Table 3:
Market Value, 2007–2018
Table 4:
Per Capita Consumption In 2007-2018
Table 5:
Imports, In Physical Terms, By Country, 2007–2018
Table 6:
Imports, In Value Terms, By Country, 2007–2018
Table 7:
Import Prices, By Country Of Origin, 2007–2018
Table 8:
Exports, In Physical Terms, By Country, 2007–2018
Table 9:
Exports, In Value Terms, By Country, 2007–2018
Table 10:
Export Prices, By Country Of Destination, 2007–2018
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2007–2018
Figure 2:
Market Value, 2007–2018
Figure 3:
Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2007-2018
Figure 4:
Market Structure – Domestic Supply vs. Imports, In Value Terms, 2007-2018
Figure 5:
Trade Balance, In Physical Terms, 2007-2018
Figure 6:
Trade Balance, In Value Terms, 2007-2018
Figure 7:
Per Capita Consumption, 2007-2018
Figure 8:
Market Forecast To 2025
Figure 9:
Products: Market Size And Growth, By Type
Figure 10:
Products: Average Per Capita Consumption, By Type
Figure 11:
Products: Exports And Growth, By Type
Figure 12:
Products: Export Prices And Growth, By Type
Figure 13:
Production Volume And Growth
Figure 14:
Exports And Growth
Figure 15:
Export Prices And Growth
Figure 16:
Market Size And Growth
Figure 17:
Per Capita Consumption
Figure 18:
Imports And Growth
Figure 19:
Import Prices
Figure 20:
Production, In Physical Terms, 2007–2018
Figure 21:
Production, In Value Terms, 2007–2018
Figure 22:
Imports, In Physical Terms, 2007–2018
Figure 23:
Imports, In Value Terms, 2007–2018
Figure 24:
Imports, In Physical Terms, By Country, 2018
Figure 25:
Imports, In Physical Terms, By Country, 2007–2018
Figure 26:
Imports, In Value Terms, By Country, 2007–2018
Figure 27:
Import Prices, By Country Of Origin, 2007–2018
Figure 28:
Exports, In Physical Terms, 2007–2018
Figure 29:
Exports, In Value Terms, 2007–2018
Figure 30:
Exports, In Physical Terms, By Country, 2018
Figure 31:
Exports, In Physical Terms, By Country, 2007–2018
Figure 32:
Exports, In Value Terms, By Country, 2007–2018
Figure 33:
Export Prices, By Country Of Destination, 2007–2018
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