China Continues to Dominate the Doll, Toy, and Game Supplies to the U.S.

Games And Toys June 15, 2018
U.S. Doll, Toy, And Game Market. Analysis And Forecast to 2025

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IndexBox has just published a new report "U.S. Doll, Toy, And Game Market. Analysis And Forecast to •••". Here is a summary of the report’s key findings.

The U.S. Doll, Toy, and Game Market Increased Slightly

In 2017, the U.S. doll, toy, and game market stood at $••• in wholesale prices. This figure reflects the total revenue of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price). 

According to IndexBox estimates, from 2008 to 2017 the U.S. doll, toy, and game market showed a negative dynamic, due to a decline in import prices. China continues to buoy the American market with cheap toys against stable domestic demand, thereby determining the overall trend pattern of the market value.

Modest Growth on the U.S. Doll, Toy, and Game Market is Forecasted by •••

The population growth trend and disposable household income figures constitute the two key factors driving the performance of the U.S. doll and toy market. While the U.S. population continues to grow, a typical aspect of the demographic structure in the USA is that there is now a fall in the proportion of people able to work. This, in turn, exerts a negative impact on the doll and toy market: toys are mainly designed and intended for children; purchases of these products are completed by adults. In addition, the recovery of the U.S. economy and improved employment figures on the labour market are contributing to an increase in disposable household income; these factors, combined with population growth, will promote the increased consumption of dolls and toys in the USA. Therefore, the market is expected to grow by on average +•••% in the medium term, which will lead the market to $••• by •••

Doll and Toy Production Is Set to Remain Significantly below Pre-crisis Indices

U.S. doll, toy, and game manufacturing totaled $••• in 2017, falling with a CAGR of -•••% from 2008 to 2017. Overall, doll, toy, and game output contracted by •••% over the last nine year period. Over the last five years, producer revenue in the doll and toy sector was significantly lower than observed in previous years. Since price competition in this sector remains high, domestic manufacturers were forced to cut prices, to compete against inexpensive imports from developing countries, where salary remuneration appears tangibly lower than on the U.S. labour market. 

Nonelectronic Games and Puzzles Occupied •••% of Total Production

In 2017, nonelectronic games and puzzles, including parts accounted for •••% of U.S doll, toy, and game manufacturing, followed by dolls, action figures, toy animals, and stuffed toys, including parts and accessories (•••%), models (operating and static), craft kits and supplies, natural science kits and sets, and collectors' miniatures (•••%) and baby carriages and children's vehicles (including parts for children's vehicles sold separately), excluding bicycles with pneumatic tires (•••%). 

From 2007 to 2017, baby carriages and children's vehicles (including parts for children's vehicles sold separately), excluding bicycles with pneumatic tires (+•••%) was the fastest growing product category. By contrast, models (operating and static), craft kits and supplies, natural science kits and sets, and collectors' miniatures (-•••%) and nonelectronic games and puzzles, including parts (-•••%) illustrated a negative dynamic over the same period. While the share of nonelectronic games and puzzles, including parts (+••• percentage points), dolls, action figures, toy animals, and stuffed toys, including parts and accessories (+••• percentage points) and baby carriages and children's vehicles (including parts for children's vehicles sold separately), excluding bicycles with pneumatic tires (+••• percentage points), increased notably, models (operating and static), craft kits and supplies, natural science kits and sets, and collectors' miniatures reduced  its share from •••% in 2008 to •••% in 2017.

The U.S. Doll, Toy, and Game Market Continues to be Buoyed by Imports

The U.S. doll, toy, and game market is completely dependent on imported products: imports significantly exceed the volume of national production. China controls the Americal toy market, with Mexico, Hong Kong and Canada lagging far behind in terms of total imports. 

China Continues to Dominate the Doll, Toy, and Game Supplies to the U.S. 

The value of total U.S. doll, toy, and game imports totalled $••• in 2017, decreasing at an average annual rate of -•••% from 2007-2017. Throughout the period under review, the market remained almost entirely dependent on imports. Since the toy industry is highly labor-intensive, China, with its well-established industry and relatively low labor costs, shall continue to buoy the American market - it is expected that the reliance on imports will continue in the medium term.

China ($•••) constitutes a key supplier of dolls, toys, and games into the U.S., with a share of •••% of total U.S. imports in 2017. The value of imports from China decreased sharply from 2008-2013 and then seesawed through to 2017, thereby determining an overall trend pattern for total imports. The other importing countries lagged far behind in terms of total imports: Mexico ($•••), Hong Kong ($•••), Canada ($•••) and others.

Most of Doll, Toy, and Game Exports Are Sent to Canada and Mexico

The U.S. exported $••• of dolls, toys, and games in 2017, an increase of •••% against the previous year. That surge disparaged an eight-year trend of a gradual contraction seen from 2009-2016. In 2017, the main destinations for U.S. doll, toy, and game exports were Canada ($•••) and Mexico ($•••),  together accounting for approx. •••% of total exports. Paraguay ($•••), Chile ($•••) and the UK ($•••) also constituted major foreign markets for toy exports from the U.S. From 2007-2017, Paraguay (+•••% per year) and Chile (+•••% per year) emerged as the fastest growing countries of destination, while exports to Mexico decreased by, on average, -•••% per year. 

Do you want to know more about the U.S. doll, toy and game market? Get the latest trends and insight from our report. It includes a wide range of statistics on

  • doll, toy and game market share
  • doll, toy and game prices
  • doll, toy and game industry
  • doll, toy and game sales
  • doll, toy and game import
  • doll, toy and game export
  • doll, toy and game market forecast
  • doll, toy and game price forecast
  • key producers of dolls, toys and games

Source: U.S. Doll, Toy, And Game Market. Analysis And Forecast to •••

Product coverage:
Dolls, action figures, toy animals, and stuffed toys, including parts and accessories; Baby carriages and children's vehicles (including parts for children's vehicles sold separately), excluding bicycles with pneumatic tires; Models (operating and static), craft kits and supplies, natural science kits and sets, and collectors' miniatures; Nonelectronic games and puzzles, including parts; Other nonelectronic, nonriding toys, including parts and pet toys; Other electronic toys and games (including home video games), excluding cartridges, disks, and tapes; Doll, toy, and game manufacturing, nsk, total

The report provides on a comprehensive survey of the U.S. doll, toy, and game market. It outlines the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in the industry. In addition, the report contains insightful information about the industry, including industry life cycle, business locations, productivity, employment and many other crucial aspects. The Company Profiles section contains current data on the biggest players in the industry.

Countries coverage: the U.S.

Companies mentioned:
Mattel,
Hasbro,
Hobby Lobby Stores,
Lego Systems,
Leapfrog Enterprises,
Jakks Pacific,
Wizards of The Coast,
Kids II,
Excelligence Learning Corporation,
Britax Child Safety,
Arrow International,
Evenflo Company,
The Ergo Baby Carrier,
The Vermont Teddy Bear Co Inc,
Gaming Partners International Corporation,
American Plastic Toys,
Delta Education,
Konami Gaming,
Alex Toys,
Cosco,
Plaid Enterprises,
Imperial Toy,
The Little Tikes Company,
Lionel L.L.C.,
Mega Brands America,
Multimedia Games Holding Company,
Progressive Gaming International Corporation,
Shelcore,
Hasbro International,
Dorel U.S.A.,
Toysrus.com,
Cartamundi East Long Meadow

Data coverage:
• Doll, toy, and game market size;
• Doll, toy, and game production, value of shipments;
• Key market players and their profiles;
• Exports, imports and trade balance;
• Import and export prices;
• Forecast of the market dynamics in the medium term;
• Key industry statistics;
• Life cycle of the doll, toy, and game industry;
• Number of establishments and their locations;
• Employment data;
• Doll, toy, and game industry productivity.

Reasons to buy this report:
• Take advantage of the latest data;
• Find deeper insights into current market developments;
• Discover vital success factors affecting the market.

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues

1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION
MAKING DATA-DRIVEN DECISIONS TO GROW YOUR BUSINESS
1.1 REPORT DESCRIPTION
1.2 RESEARCH METHODOLOGY AND AI PLATFORM
1.3 DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4 GLOSSARY AND SPECIFIC TERMS

2. EXECUTIVE SUMMARY
A QUICK OVERVIEW OF MARKET PERFORMANCE
2.1 KEY FINDINGS
2.2 MARKET TRENDS

3. MARKET OVERVIEW
UNDERSTANDING THE CURRENT STATE OF THE MARKET AND ITS PROSPECTS
3.1 MARKET SIZE
3.2 MARKET STRUCTURE
3.3 TRADE BALANCE
3.4 PER CAPITA CONSUMPTION
3.5 MARKET FORECAST TO 2025

4. MOST PROMISING PRODUCTS
FINDING NEW PRODUCTS TO DIVERSIFY YOUR BUSINESS
NOTE: THIS CHAPTER IS AVAILABLE ONLY FOR PROFESSIONAL EDITION
4.1 TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2 BEST-SELLING PRODUCTS WORLDWIDE
4.3 MOST CONSUMED PRODUCT WORLDWIDE
4.4 MOST TRADED PRODUCT
4.5 MOST PROFITABLE PRODUCT FOR EXPORT

5. MOST PROMISING SUPPLYING COUNTRIES
CHOOSING THE BEST COUNTRIES TO ESTABLISH YOUR SUSTAINABLE SUPPLY CHAIN
NOTE: THIS CHAPTER IS AVAILABLE ONLY FOR PROFESSIONAL EDITION
5.1 TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2 TOP PRODUCING COUNTRIES
5.3 TOP EXPORTING COUNTRIES
5.4 LOW-COST EXPORTING COUNTRIES

6. MOST PROMISING OVERSEAS MARKETS
CHOOSING THE BEST COUNTRIES TO BOOST YOUR EXPORTS
NOTE: THIS CHAPTER IS AVAILABLE ONLY FOR PROFESSIONAL EDITION
6.1 TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2 TOP CONSUMING MARKETS
6.3 UNSATURATED MARKETS
6.4 TOP IMPORTING MARKETS
6.5 MOST PROFITABLE MARKETS

7. PRODUCTION
THE LATEST TRENDS AND INSIGHTS INTO THE INDUSTRY
7.1 PRODUCTION VOLUME AND VALUE

8. IMPORTS
THE LARGEST IMPORTERS ON THE MARKET AND HOW THEY SUCCEED
8.1 IMPORTS FROM 2007–2017
8.2 IMPORTS BY COUNTRY
8.3 IMPORT PRICES BY COUNTRY

9. EXPORTS
THE LARGEST EXPORTERS ON THE MARKET AND HOW THEY SUCCEED
9.1 EXPORTS FROM 2007–2017
9.2 EXPORTS BY COUNTRY
9.3 EXPORT PRICES BY COUNTRY

10. PROFILES OF MAJOR PRODUCERS
THE LARGEST PRODUCERS ON THE MARKET AND THEIR PROFILES
NOTE: THIS CHAPTER IS AVAILABLE ONLY FOR PROFESSIONAL EDITION

LIST OF TABLES
Table 1: Key Findings In 2017
Table 2: Market Volume, In Physical Terms, 2007–2017
Table 3: Market Value, 2007–2017
Table 4: Per Capita Consumption In 2007-2017
Table 5: Imports, In Physical Terms, By Country, 2007–2017
Table 6: Imports, In Value Terms, By Country, 2007–2017
Table 7: Import Prices, By Country Of Origin, 2007–2017
Table 8: Exports, In Physical Terms, By Country, 2007–2017
Table 9: Exports, In Value Terms, By Country, 2007–2017
Table 10: Export Prices, By Country Of Destination, 2007–2017

LIST OF FIGURES
Figure 1: Market Volume, In Physical Terms, 2007–2017
Figure 2: Market Value, 2007–2017
Figure 3: Market Structure – Domestic Supply Vs. Imports, In Physical Terms, 2007-2017
Figure 4: Market Structure – Domestic Supply Vs. Imports, In Value Terms, 2007-2017
Figure 5: Trade Balance, In Physical Terms, 2007-2017
Figure 6: Trade Balance, In Value Terms, 2007-2017
Figure 7: Per Capita Consumption, 2007-2017
Figure 8: Market Forecast To 2025
Figure 9: Products: Market Size And Growth, By Type
Figure 10: Products: Average Per Capita Consumption, By Type
Figure 11: Products: Exports And Growth, By Type
Figure 12: Products: Export Prices And Growth, By Type
Figure 13: Production Volume And Growth
Figure 14: Exports And Growth
Figure 15: Export Prices And Growth
Figure 16: Market Size And Growth
Figure 17: Per Capita Consumption
Figure 18: Imports And Growth
Figure 19: Import Prices
Figure 20: Production, In Physical Terms, 2007–2017
Figure 21: Production, In Value Terms, 2007–2017
Figure 22: Imports, In Physical Terms, 2007–2017
Figure 23: Imports, In Value Terms, 2007–2017
Figure 24: Imports, In Physical Terms, By Country, 2017
Figure 25: Imports, In Physical Terms, By Country, 2007–2017
Figure 26: Imports, In Value Terms, By Country, 2007–2017
Figure 27: Import Prices, By Country Of Origin, 2007–2017
Figure 28: Exports, In Physical Terms, 2007–2017
Figure 29: Exports, In Value Terms, 2007–2017
Figure 30: Exports, In Physical Terms, By Country, 2017
Figure 31: Exports, In Physical Terms, By Country, 2007–2017
Figure 32: Exports, In Value Terms, By Country, 2007–2017
Figure 33: Export Prices, By Country Of Destination, 2007–2017