Breakfast Cereal Market in the USA - Key Insights

IndexBox has just published a new report, the U.S. Breakfast Cereal Market. Analysis And Forecast to 2025. Here is a summary of the report's key findings.

The revenue of the breakfast cereal market in the U.S. amounted to $X in 2018, declining by -X% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, breakfast cereal consumption continues to indicate a perceptible decline. The pace of growth was the most pronounced in 2016, with an increase of -X% against the previous year. Over the period under review, the breakfast cereal market attained its peak figure level at $X in 2013; however, from 2014 to 2018, consumption remained at a lower figure.

Breakfast Cereal Production in the USA

In value terms, breakfast cereal production totaled $X in 2018. In general, breakfast cereal production continues to indicate an abrupt downturn. The most prominent rate of growth was recorded in 2016, with an increase of -X% y-o-y.

Breakfast Cereal Exports

Exports from the USA

In 2018, approx. X tonnes of breakfast cereal were exported from the U.S.; shrinking by -X% against the previous year. In general, breakfast cereal exports continue to indicate a deep decline.

In value terms, breakfast cereal exports amounted to $X (IndexBox estimates) in 2018. Overall, breakfast cereal exports continue to indicate a drastic setback. Over the period under review, breakfast cereal exports reached their maximum at $X in 2013; however, from 2014 to 2018, exports failed to regain their momentum.

Exports by Country

The Dominican Republic (X tonnes), Kenya (X tonnes) and the UK (X tonnes) were the main destinations of breakfast cereal exports from the U.S., with a combined X% share of total exports.

From 2013 to 2018, the most notable rate of growth in terms of exports, amongst the main countries of destination, was attained by Kenya (+X% per year), while the other leaders experienced more modest paces of growth.

In value terms, the UK ($X), Singapore ($X) and the Dominican Republic ($X) appeared to be the largest markets for breakfast cereal exported from the U.S. worldwide, together comprising X% of total exports. Honduras, China, Hong Kong SAR, Bahamas, Panama, Israel, China, the Philippines, Haiti and Kenya lagged somewhat behind, together comprising a further X%.

In terms of the main countries of destination, Kenya (+X% per year) recorded the highest growth rate of exports, over the last five year period, while the other leaders experienced more modest paces of growth.

Export Prices by Country

The average breakfast cereal export price stood at $X per kg in 2018, surging by X% against the previous year. Overall, the breakfast cereal export price continues to indicate a relatively flat trend pattern.

Export prices varied noticeably by the country of origin; the country with the highest export price was Bahamas ($X per kg), while the average price for exports to Kenya ($X per tonne) was amongst the lowest.

From 2013 to 2018, the most notable rate of growth in terms of export prices was recorded for supplies to Israel (+X% per year), while the export prices for the other major destinations experienced mixed trend patterns.

Breakfast Cereal Imports

Imports into the USA

Breakfast cereal imports into the U.S. stood at X tonnes in 2018, rising by X% against the previous year. Overall, breakfast cereal imports continue to indicate a strong increase.

In value terms, breakfast cereal imports stood at $X (IndexBox estimates) in 2018. In general, the total imports indicated a remarkable expansion from 2013 to 2018: its value increased at an average annual rate of +X% over the last five years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, the breakfast cereal imports increased by +X% against 2013 indices. Imports peaked in 2018, and are expected to retain its growth in the near future.

Imports by Country

Spain (X tonnes), South Korea (X tonnes) and India (X tonnes) were the main suppliers of breakfast cereal imports to the U.S., together comprising X% of total imports. Thailand, Turkey, Peru, China, Germany, the Dominican Republic, the UK, France and Italy lagged somewhat behind, together comprising a further X%.

From 2013 to 2018, the most notable rate of growth in terms of imports, amongst the main suppliers, was attained by Peru (+X% per year), while the other leaders experienced more modest paces of growth.

In value terms, the largest breakfast cereal suppliers to the U.S. were Spain ($X), South Korea ($X) and Thailand ($X), together comprising X% of total imports. These countries were followed by India, Peru, the Dominican Republic, Germany, France, China, Italy, the UK and Turkey, which together accounted for a further X%.

Among the main suppliers, Peru (+X% per year) recorded the highest rates of growth with regard to imports, over the last five year period, while the other leaders experienced more modest paces of growth.

Import Prices by Country

The average breakfast cereal import price stood at $X per kg in 2018, dropping by -X% against the previous year. In general, the breakfast cereal import price continues to indicate a pronounced descent.

Import prices varied noticeably by the country of origin; the country with the highest import price was France ($X per kg), while the price for Turkey ($X per tonne) was amongst the lowest.

From 2013 to 2018, the most notable rate of growth in terms of import prices was attained by India (+X% per year), while the import prices for the other major suppliers experienced more modest paces of growth.

Companies Mentioned in the Report

Kellogg Company, Ralcorp Holdings, Mom Brands, Post Foods, Plum, Hearthside Food Solutions, Gilster-Mary Lee, Kerry Ingredients & Flavours, Organic Milling Corporation, Greencore US Holdings, Echo Lake Foods, Garden of Light, Global Kaizen, Mary Lee Packaging Corporation, Sushi Avenue, Incorporated, Sensoryeffects Cereal Systems, Arrowhead Mills, Gabila Food Products, North American Packaging, M & N Foods LLC, Kellogg, Ralston Foods, Organic Milling, Gluten Free Food Group, Chia Usa

Source: IndexBox Platform