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U.S. - Breakfast Cereals - Market Analysis, Forecast, Size, Trends and Insights
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Article Publishing Date: Jun 4, 2019

Breakfast Cereal Market in the USA - Key Insights

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IndexBox has just published a new report, the U.S. Breakfast Cereal Market. Analysis And Forecast to 2025. Here is a summary of the report's key findings.

The revenue of the breakfast cereal market in the U.S. amounted to $X in 2018, declining by -X% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, breakfast cereal consumption continues to indicate a perceptible decline. The pace of growth was the most pronounced in 2016, with an increase of -X% against the previous year. Over the period under review, the breakfast cereal market attained its peak figure level at $X in 2013; however, from 2014 to 2018, consumption remained at a lower figure.

Breakfast Cereal Production in the USA


In value terms, breakfast cereal production totaled $X in 2018. In general, breakfast cereal production continues to indicate an abrupt downturn. The most prominent rate of growth was recorded in 2016, with an increase of -X% y-o-y.

Breakfast Cereal Exports


Exports from the USA


In 2018, approx. X tonnes of breakfast cereal were exported from the U.S.; shrinking by -X% against the previous year. In general, breakfast cereal exports continue to indicate a deep decline.

In value terms, breakfast cereal exports amounted to $X (IndexBox estimates) in 2018. Overall, breakfast cereal exports continue to indicate a drastic setback. Over the period under review, breakfast cereal exports reached their maximum at $X in 2013; however, from 2014 to 2018, exports failed to regain their momentum.

Exports by Country


The Dominican Republic (X tonnes), Kenya (X tonnes) and the UK (X tonnes) were the main destinations of breakfast cereal exports from the U.S., with a combined X% share of total exports.

From 2013 to 2018, the most notable rate of growth in terms of exports, amongst the main countries of destination, was attained by Kenya (+X% per year), while the other leaders experienced more modest paces of growth.

In value terms, the UK ($X), Singapore ($X) and the Dominican Republic ($X) appeared to be the largest markets for breakfast cereal exported from the U.S. worldwide, together comprising X% of total exports. Honduras, China, Hong Kong SAR, Bahamas, Panama, Israel, China, the Philippines, Haiti and Kenya lagged somewhat behind, together comprising a further X%.

In terms of the main countries of destination, Kenya (+X% per year) recorded the highest growth rate of exports, over the last five year period, while the other leaders experienced more modest paces of growth.

Export Prices by Country


The average breakfast cereal export price stood at $X per kg in 2018, surging by X% against the previous year. Overall, the breakfast cereal export price continues to indicate a relatively flat trend pattern.

Export prices varied noticeably by the country of origin; the country with the highest export price was Bahamas ($X per kg), while the average price for exports to Kenya ($X per tonne) was amongst the lowest.

From 2013 to 2018, the most notable rate of growth in terms of export prices was recorded for supplies to Israel (+X% per year), while the export prices for the other major destinations experienced mixed trend patterns.

Breakfast Cereal Imports


Imports into the USA


Breakfast cereal imports into the U.S. stood at X tonnes in 2018, rising by X% against the previous year. Overall, breakfast cereal imports continue to indicate a strong increase.

In value terms, breakfast cereal imports stood at $X (IndexBox estimates) in 2018. In general, the total imports indicated a remarkable expansion from 2013 to 2018: its value increased at an average annual rate of +X% over the last five years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, the breakfast cereal imports increased by +X% against 2013 indices. Imports peaked in 2018, and are expected to retain its growth in the near future.

Imports by Country


Spain (X tonnes), South Korea (X tonnes) and India (X tonnes) were the main suppliers of breakfast cereal imports to the U.S., together comprising X% of total imports. Thailand, Turkey, Peru, China, Germany, the Dominican Republic, the UK, France and Italy lagged somewhat behind, together comprising a further X%.

From 2013 to 2018, the most notable rate of growth in terms of imports, amongst the main suppliers, was attained by Peru (+X% per year), while the other leaders experienced more modest paces of growth.

In value terms, the largest breakfast cereal suppliers to the U.S. were Spain ($X), South Korea ($X) and Thailand ($X), together comprising X% of total imports. These countries were followed by India, Peru, the Dominican Republic, Germany, France, China, Italy, the UK and Turkey, which together accounted for a further X%.

Among the main suppliers, Peru (+X% per year) recorded the highest rates of growth with regard to imports, over the last five year period, while the other leaders experienced more modest paces of growth.

Import Prices by Country


The average breakfast cereal import price stood at $X per kg in 2018, dropping by -X% against the previous year. In general, the breakfast cereal import price continues to indicate a pronounced descent.

Import prices varied noticeably by the country of origin; the country with the highest import price was France ($X per kg), while the price for Turkey ($X per tonne) was amongst the lowest.

From 2013 to 2018, the most notable rate of growth in terms of import prices was attained by India (+X% per year), while the import prices for the other major suppliers experienced more modest paces of growth.

Companies Mentioned in the Report


Kellogg Company, Ralcorp Holdings, Mom Brands, Post Foods, Plum, Hearthside Food Solutions, Gilster-Mary Lee, Kerry Ingredients & Flavours, Organic Milling Corporation, Greencore US Holdings, Echo Lake Foods, Garden of Light, Global Kaizen, Mary Lee Packaging Corporation, Sushi Avenue, Incorporated, Sensoryeffects Cereal Systems, Arrowhead Mills, Gabila Food Products, North American Packaging, M & N Foods LLC, Kellogg, Ralston Foods, Organic Milling, Gluten Free Food Group, Chia Usa

Source: IndexBox AI Platform

Product coverage:
• Prodcom 10613351 - Muesli type preparations based on unroasted cereal flakes
• Prodcom 10613355 - Cereals in grain form, precooked or otherwise prepared (excluding maize)
• Prodcom 10613353 - Other prepared foods obtained by the swelling or roasting of cereals

This report provides an in-depth analysis of the breakfast cereal market in the U.S.. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.


Country coverage:
• USA

Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Trade (exports and imports) in the U.S.
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

2.1
KEY FINDINGS
2.2
MARKET TRENDS
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
MARKET STRUCTURE
3.3
TRADE BALANCE
3.4
PER CAPITA CONSUMPTION
3.5
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
TOP EXPORTING COUNTRIES
5.4
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION VOLUME AND VALUE
8. IMPORTS

The Largest Import Supplying Countries

8.1
IMPORTS FROM 2013–2019
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Destinations for Exports

9.1
EXPORTS FROM 2013–2019
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

LIST OF TABLES
Table 1:
Key Findings In 2019
Table 2:
Market Volume, In Physical Terms, 2013–2019
Table 3:
Market Value, 2013–2019
Table 4:
Per Capita Consumption In 2013-2019
Table 5:
Imports, In Physical Terms, By Country, 2013–2019
Table 6:
Imports, In Value Terms, By Country, 2013–2019
Table 7:
Import Prices, By Country Of Origin, 2013–2019
Table 8:
Exports, In Physical Terms, By Country, 2013–2019
Table 9:
Exports, In Value Terms, By Country, 2013–2019
Table 10:
Export Prices, By Country Of Destination, 2013–2019
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2013–2019
Figure 2:
Market Value, 2013–2019
Figure 3:
Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2013-2019
Figure 4:
Market Structure – Domestic Supply vs. Imports, In Value Terms, 2013-2019
Figure 5:
Trade Balance, In Physical Terms, 2013-2019
Figure 6:
Trade Balance, In Value Terms, 2013-2019
Figure 7:
Per Capita Consumption, 2013-2019
Figure 8:
Market Forecast To 2025
Figure 9:
Products: Market Size And Growth, By Type
Figure 10:
Products: Average Per Capita Consumption, By Type
Figure 11:
Products: Exports And Growth, By Type
Figure 12:
Products: Export Prices And Growth, By Type
Figure 13:
Production Volume And Growth
Figure 14:
Exports And Growth
Figure 15:
Export Prices And Growth
Figure 16:
Market Size And Growth
Figure 17:
Per Capita Consumption
Figure 18:
Imports And Growth
Figure 19:
Import Prices
Figure 20:
Production, In Physical Terms, 2013–2019
Figure 21:
Production, In Value Terms, 2013–2019
Figure 22:
Imports, In Physical Terms, 2013–2019
Figure 23:
Imports, In Value Terms, 2013–2019
Figure 24:
Imports, In Physical Terms, By Country, 2019
Figure 25:
Imports, In Physical Terms, By Country, 2013–2019
Figure 26:
Imports, In Value Terms, By Country, 2013–2019
Figure 27:
Import Prices, By Country Of Origin, 2013–2019
Figure 28:
Exports, In Physical Terms, 2013–2019
Figure 29:
Exports, In Value Terms, 2013–2019
Figure 30:
Exports, In Physical Terms, By Country, 2019
Figure 31:
Exports, In Physical Terms, By Country, 2013–2019
Figure 32:
Exports, In Value Terms, By Country, 2013–2019
Figure 33:
Export Prices, By Country Of Destination, 2013–2019

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