Printing

In 2017, the U.S. printing machinery and equipment market stood at $8,670M in wholesale prices. This figure reflects total revenue of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price). 

Global published advertising material imports amounted to 787K tonnes in 2016, ascending by 15% against the previous year figure. In general, published advertising material imports continue to indicate a skyrocketing expansion. The growth pace was the most rapid in 2013, an increase of 273% year-to-year. Over the period under review, global published advertising material imports reached its maximum volume in 2016, and are expected to retain its growth in the near future. In value terms, published advertising material imports stood at $1B in 2016. The total import value increased at an average annual rate of +1.7% over the period from 2007 to 2016; however, the trend pattern indicated some noticeable fluctuations over the period under review. Global published advertising material import peaked of $1.2B in 2011; however, from 2012 to 2016, it stood at a somewhat lower level.

In 2016, approx. 371K tonnes of postcard were imported worldwide; reducing by -1.8% against the previous year level.

In 2016, the amount of newspaper imported worldwide amounted to 2.3M tonnes, coming down by -2.4% against the previous year level.

In 2016, approx. 19M tonnes of book and brochure were imported worldwide; moving up by 362% against the previous year level.

In 2016, the global exports of published advertising material amounted to 37K tonnes, going down by -12.9% against the previous year figure. In general, published advertising material exports continue to indicate a mild expansion. The pace of growth appeared the most rapid in 2012, an increase of 40% year-to-year. Global published advertising material export peaked of 50K tonnes in 2013; however, from 2014 to 2016, it stood at a somewhat lower level.

In 2016, the amount of postcard exported worldwide totaled 233K tonnes, declining by -4.7% against the previous year level.

In 2016, the global newspaper exports stood at 1.1M tonnes, dropping by -9.8% against the previous year level.

In 2016, the amount of book and brochure exported worldwide amounted to 2.5M tonnes, reducing by -1.7% against the previous year figure. In general, book and brochure exports continue to indicate a temperate decrease. The most prominent rate of growth was recorded in 2011, when export increased by 6% year-to-year. In that year, global book and brochure exports reached its maximum volume of 3.1M tonnes. From 2012 to 2016, growth of global book and brochure exports failed to regain its strength. In value terms, book and brochure exports amounted to $15B in 2016. Overall, book and brochure exports continue to indicate a mild slump. Global book and brochure export peaked of $18B in 2008; however, from 2009 to 2016, it failed to regain its strength. Top Book And Brochure Exporting Countries in the World 1. United Kingdom (2,402.0 million USD) 2. USA (2,362.1 million USD) 3. Germany (1,506.8 million USD) 4. China, Hong Kong SAR (1,159.8 million USD) 5. China (1,070.9 million USD) 6. Poland (808.9 million USD) 7. France (674.8 million USD) 8. Spain (533.0 million USD) 9. Italy (427.4 million USD) 10. Czech Republic (388.9 million USD) 11. India (215.6 million USD) 12. Malaysia (146.0 million USD) Book And Brochure Exports By Country The countries with the highest levels of book and brochure exports in 2016 were China (411K tonnes), China, Hong Kong SAR (326K tonnes), the U.S. (238K tonnes), Germany (176K tonnes), Spain (169K tonnes), the UK (166K tonnes), Italy (116K tonnes), Poland (91K tonnes), India (63K tonnes), Czech Republic (57K tonnes), France (49K tonnes), and Malaysia (49K tonnes), together reaching 76% of total export. From 2007 to 2016, the most notable growth rate of book and brochure exports, among the main exporting countries, was attained by Malaysia (+9.2% per year), while the other global leaders experienced more modest paces of growth. In value terms, the UK ($2.4B), the U.S. ($2.4B) and Germany ($1.5B) constituted the countries with the highest levels of exports in 2016, with a combined 41% share of global exports. These countries were followed by China, Hong Kong SAR, China, Poland, France, Spain, Italy, Czech Republic, India and Malaysia, which together accounted for a further 35%. Poland (+20.5% per year) had the highest rates of growth with regard to the book and brochure exports, in terms of the main exporting countries, over the last 9 year period, while the other global leaders experienced more modest paces of growth. Book And Brochure Export Prices By Country The average book and brochure export price stood at $6,146 per tonne in 2016, approximately mirroring the previous year level.

The U.S. takes second place in exports on the global books printing market with a 16% share (based on USD), following the UK (17%) and moving ahead of China (12%) and Germany (11%). In 2015, the U.S. exported 2,253 million USD, 4% under the previous year. Over the period from 2007 to 2015, U.S. books exports showed mixed dynamics. A slight drop in 2009 was followed by a recovery over the next three years, peaking in 2012, until exports turned downwards and decreased steadily through to the end of the period under review.

The U.S. ranks fifth globally in commercial printing exports with a 9% share (based on USD), trailing Singapore (12%), Germany (11%), China (10%) and Cambodia (10%). In 2015, the U.S. exported 3,399 million USD, 7% under the previous year. From 2007 to 2015, U.S. commercial printing exports showed mixed dynamics. A significant drop in 2009 was followed by a weak rebound the following year. In 2011, exports leveled off, but then began to decline steadily through to 2015. Despite a recovery attempt in 2010, exports failed to reach their peak level of 2008.

The U.S. ranks first in global imports of printing machinery and equipment, accounting for a 17% share (based on USD). It was followed by China (12%), Germany (10%) and the Netherlands (7%). In 2015, U.S. printing machinery and equipment imports totaled 10,916 million USD, decreasing by 494 million USD (4%) from the year before.