Fluid Milk Market - U.S. Milk Industry Aims to Win Back the Consumer by Investing in Milk-Based Products

Lately, milk has been facing a fierce competition from alternative products, such as smoothies and RTD tea. This trend was mostly demonstrated by young consumers who prefer customizing their drinks. Negative dynamics in U.S. milk consumption will also be influenced by the ageing of population in the country, as children have been traditionally among the major consumers of milk. Unlike younger consumers, older population tends to abstain from milk, due to stomach problems that may be triggered by lactose. What's more, the introduction of juices and other beverages fortified with calcium, as well as non-dairy almond milk and coconut milk may also restrain milk consumption.

Against the backdrop of a sluggish demand for milk among the Americans, buildup of consuming industries, such as production of cheese, butter, ice-cream, yoghurt and others, will be the growth driver for fluid milk production.

Between 2008 and 2014, the U.S. fluid milk market showed positive dynamics. It rose from 189 billion pounds in 2008 to 205 billion pounds in 2014, expanding with a CAGR of +1.4%.

Thailand was the main supplier of fluid milk into the U.S., with a 24% share of total U.S. imports in 2014. It was followed by Mexico (14%) and the Republic of Korea (11%). However, the fastest growing suppliers were Brazil (+58.5% per year) and the Philippines (+36.2% per year) from 2007 to 2014. Thailand (+11 percentage points) significantly strengthened its position in the U.S. import structure. By contrast, Mexico (-15 percentage points) saw its share reduced.

In 2014, the main destinations of U.S. fluid milk exports were Canada (52%) and distantly Mexico (15%). The share exported to Canada (+5 percentage points) and China (+2 percentage points) increased, while the share sent to Mexico (-2 percentage points) and Japan (-6 percentage points) illustrated negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

Do you want to know more about the U.S. fluid milk market? Get the latest trends and insight from our report. It includes a wide range of statistics on

• fluid milk market share
• fluid milk prices
• fluid milk industry
• fluid milk sales
• fluid milk market forecast
• fluid milk price forecast
• key fluid milk producers

Source: U.S. Fluid Milk Market. Analysis And Forecast to 2020