U.S. Tortilla Market. Analysis And Forecast to 2025
Tortilla Manufacturing Is the Fastest Growing Segment in the U.S. Bakery Industry
Photo: © evren_photos / Bigstockphoto
From 2008 to 2015, the U.S. tortilla market showed steady growth. It expanded from 2.30 billion USD in 2008 to 3.49 billion USD in 2015 with a CAGR rise of +6.1%.
U.S. growth in tortilla consumption is expected to decelerate to +4.4% (currently +6.1%) in the medium term. Despite a slowdown, consumption will continue to grow and be supported by population growth, especially among Hispanics, as well as a continuation in the trend of consumer tortilla consumption preferences.
The tortilla industry has successfully positioned itself into American culture. Tortillas have now become a staple in American cuisine and been driven by the rapidly growing Hispanic population in the United States. Additionally, the rising number of health-conscious consumers has spurred demand due to most tortilla products containing fiber and vitamin B3. U.S. tortilla manufacturing illustrated positive dynamics over the last few years. In 2015, the value of shipments in the industry reached 3.65 billion USD rising with a CAGR of +5.9% from 2008 to 2015. Moreover, tortilla was the fastest growing segment in the bakery industry of America.
The U.S. tortilla market is mainly supplied by domestic production. Due to low trade intensity, imports and exports should not be regarded as strong factors that can influence U.S. market dynamics in the medium term.
Mexico (38 thousand tonnes) was the main supplier of tortillas in the U.S. with 58% share (in physical terms) of total U.S. imports in 2015. It was followed by Canada (13%), India (7%), the Philippines, and El Salvador (3% each). The fastest growing suppliers were Mexico (+15.5% per year) and India (+14.5% per year) from 2007 to 2015. Moreover, Mexico (+18 percentage points) significantly strengthened its position in the U.S. import structure. By contrast, Canada (-15 percentage points) saw its share reduced between 2007 and 2015. The shares of the other countries remained relatively stable throughout the analyzed period.
In 2014, the main destinations of U.S. tortilla exports were Canada (34% in physical terms), Australia and Japan (6%). It was followed by Mexico, the Republic of Korea and the Philippines (4% each). The shares exported to Australia (+6 percentage points) and Japan (+3 percentage points) increased while the share sent to Canada (-13 percentage points) illustrated negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.
Before 2013 (inclusive), U.S. net exports of tortilla showed growth running a surplus of around 228 million USD. From 2014 to 2015, the surplus was shrinking. In 2015, U.S. tortilla trade surplus dropped to 168 million USD.
Source: IndexBox AI Platform
Tortillas, sold in bulk or packages, excluding frozen or canned
The report provides on a comprehensive analysis of the U.S. tortilla market. It depicts the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in the industry. In addition, the report contains insightful information about the industry, including industry life cycle, business locations, productivity, employment and many other crucial aspects. The Company Profiles section contains current data on the leading players in the industry.
Countries coverage: the U.S.
Ole' Mexican Foods,
La Tapatia Tortilleria,
El-Milagro, Southwest Products,
Old Pueblo Ranch,
La Colonial Tortilla Products,
Romero's Food Products,
La Canasta Mexican Food Products,
Catallia Mexican Foods,
King Tortilla, Lobo Tortilla Factory,
La Mexicana Tortilla Factory,
La Fama Foods,
Berber Food Manufacturing,
Manuel Villa Enterprises,
Ruiz Mexican Foods,
Casa De Oro Foods,
La Espiga De Oro - Georgia
• Tortilla market size;
• Tortilla production, value of shipments;
• Key market players and their profiles;
• Exports, imports and trade balance;
• Import and export prices;
• Forecast of the market dynamics in the medium term;
• Key industry statistics;
• Life cycle of the tortilla industry;
• Number of establishments and their locations;
• Employment data;
• Tortilla industry productivity.
Reasons to buy this report:
• Take advantage of the latest data;
• Find deeper insights into current market developments;
• Discover vital success factors affecting the market.
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.
In this report, you can find information that helps you to make informed decisions on the following issues
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
Making Data-Driven Decisions to Grow Your Business
A Quick Overview of Market Performance
Understanding the Current State of The Market and Its Prospects
Finding New Products to Diversify Your Business
Choosing the Best Countries to Establish Your Sustainable Supply Chain
Choosing the Best Countries to Boost Your Exports
The Latest Trends and Insights into The Industry
The Largest Import Supplying Countries
The Largest Destinations for Exports
The Largest Producers on The Market and Their Profiles
We can help you conduct market research and write a report using the most reliable data