Banana Market - The U.S. Consumption of Organic Bananas is Falling Due to Reduced Imports

Tropical And Subtropical Fruits October 25, 2016
World - Bananas - Market Analysis, Forecast, Size, Trends and Insights

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Abstract
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Photo: © Oleg Znamenskiy / Bigstockphoto

The decline in banana imports from abroad is linked to the problems currently being faced by growers in Guatemala and Honduras: they were forced to use chemicals to save the harvest crop.

The USA is the largest global consumer of environmentally-friendly food and drink products (organic products), which are produced without the use of artificial pesticides, mineral fertilizers, artificial food additives or GMOs. From 2008-2015, retail sales of organic food products on the U.S. market increased on average by XXX% a year, reaching $XXX billion. Organic bananas were amongst those products that recorded high demand: their price markup does not usually exceed XXX% of the price of conventional bananas.

IndexBox analysts can confirm that in 2015, the average annual retail price for organic and conventional bananas in the USA amounted to $XXX and $XXX, respectively. In comparison, the price markup on organic berries can be as high as XXX%. This explains why a consumer's initial introduction to the organic food products market often begins with the purchase of organic bananas.

From 2007-2015, the U.S. consumption of all types of bananas increased by XXX% a year on average, reaching $XXX billion. Last year, organic bananas assumed only an XXX% share of the U.S. market ($XXX million). Due to excess demand over supply, however, IndexBox analysts forecast that this figure may rise to XXX% in the medium term.

The organic banana market has not, to date, been able to fully realise its potential. From 2013-2015, its volume contracted at an average rate of XXX%, reaching XXX tonnes, while the consumption of conventional bananas increased at an average rate of XXX% (to XXX million tonnes). This trend pattern is directly associated with the USA's dependence on foreign imports of organic bananas.

In 2015, the share of U.S. growers in terms of the USA's banana consumption was recorded at less than XXX% (XXX thousand tonnes), while within the structure of banana output, the share of organic bananas amounted to only XXX%. This signals, that even if all the plantations were to start producing organic bananas, U.S. growers would only succeed in securing a small share of the market.

Therefore, the consumption of organic bananas is subject to fluctuation, in line with their imports volume. From 2013-2015, Guatemala and Honduras reduced exports from XXX to XXX tonnes. As a result, imports to the USA fell respectively (from XXX to XXX tonnes), as did the consumption of organic bananas (from XXX tonnes to XXX tonnes).

IndexBox analysts maintain that the extraction of organic bananas from Guatemala and Honduras from the U.S. market was mandatory. Growers in Guatemala and Honduras were forced to treat the banana crops with fungicide to prevent the banana plantations from being infected with Black Sigatoka (a fungal infection that can lead to the total loss of the crop). As a result, the bananas grown here forfeited their status as an organic product.

Growers from Guatemala and Honduras managed to offset any losses incurred, through the export of non-organic bananas to the U.S. market; exports increased by XXX% (to XXX million tonnes) and XXX% (to XXX tonnes) respectively, from 2013-2015. This growth increase was achieved mainly by exporting bananas that had lost their status as an organic product. The vacant niche in the U.S. organic banana market was partially assumed by growers from Peru and the Domincan Republic, as they raised exports by XXX% (to XXX tonnes) and XXX% (to XXX tonnes), respectively. The growers from Guatemala and the Dominican Republic were successful in this regard, due to the climatic conditions that prevented the Black Sigatoka fungus from spreading too widely. Ecuador and Mexico also stepped up exports of organic bananas, by XXX% to XXX tonnes and by XXX% to XXX tonnes, respectively. Typically, in 2015, over XXX% of imports from Peru and the Dominican Republic consisted of organic bananas, whereas imports from Ecuador and Mexico were dominated by non-organic bananas (Table XXX).

IndexBox analysts forecast that the U.S. consumption of organic bananas is set to increase by at least XXX% a year in the medium term. Guatemala and Honduras being slow to resume the cultivation and production of organic bananas may curb market development. In this event, Mexico, Peru, Ecuador and the Dominican Republic will vie for the top spot on the U.S. market. 

Do you want to know more about the global banana market? Get the latest trends and insight from our report. It includes a wide range of statistics on

  • banana market share
  • banana prices
  • banana industry
  • banana sales
  • banana market forecast
  • banana price forecast
  • key banana producers

Source: World: Bananas - Market Report. Analysis And Forecast To XXX

Product coverage: bananas.

This report provides an in-depth analysis of the global banana market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.

Country coverage: Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries (United States, China, Japan, Germany, United Kingdom, France, Brazil, Italy, Russian Federation, India, Canada, Australia, Republic of Korea, Spain, Mexico, Indonesia, Netherlands, Turkey, Saudi Arabia, Switzerland, Sweden, Nigeria, Poland, Belgium, Argentina, Norway, Austria, Thailand, United Arab Emirates, Colombia, Denmark, South Africa, Malaysia, Israel, Singapore, Egypt, Philippines, Finland, Chile, Ireland, Pakistan, Greece, Portugal, Kazakhstan, Algeria, Czech Republic, Qatar, Peru, Romania, Vietnam) + the largest producing countries.

Data coverage:
• Market volume and value;
• Per Capita consumption;
• Forecast of the market dynamics in the medium term;
• Production, split by region and country;
• Trade (exports and imports);
• Export and import prices;
• Market trends, drivers and restraints;
• Key market players and their profiles.

Reasons to buy this report:
• Take advantage of the latest data;
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• Discover vital success factors affecting the market.

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues

1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION
Making Data-Driven Decisions to Grow Your Business
1.1 REPORT DESCRIPTION
1.2 RESEARCH METHODOLOGY AND AI PLATFORM
1.3 DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4 GLOSSARY AND SPECIFIC TERMS

2. EXECUTIVE SUMMARY
A Quick Overview of Market Performance
2.1 KEY FINDINGS
2.2 MARKET TRENDS

3. MARKET OVERVIEW
Understanding the Current State of The Market and Its Prospects
3.1 MARKET SIZE
3.2 CONSUMPTION BY COUNTRY
3.3 MARKET FORECAST TO 2025

4. MOST PROMISING PRODUCTS
Finding New Products to Diversify Your Business
NOTE: THIS CHAPTER IS AVAILABLE ONLY FOR PROFESSIONAL EDITION
4.1 TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2 BEST-SELLING PRODUCTS
4.3 MOST CONSUMED PRODUCT
4.4 MOST TRADED PRODUCT
4.5 MOST PROFITABLE PRODUCT FOR EXPORT

5. MOST PROMISING SUPPLYING COUNTRIES
Choosing the Best Countries to Establish Your Sustainable Supply Chain
NOTE: THIS CHAPTER IS AVAILABLE ONLY FOR PROFESSIONAL EDITION
5.1 TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2 TOP PRODUCING COUNTRIES
5.3 COUNTRIES WITH TOP YIELDS
5.4 TOP EXPORTING COUNTRIES
5.5 LOW-COST EXPORTING COUNTRIES

6. MOST PROMISING OVERSEAS MARKETS
Choosing the Best Countries to Boost Your Exports
NOTE: THIS CHAPTER IS AVAILABLE ONLY FOR PROFESSIONAL EDITION
6.1 TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2 TOP CONSUMING MARKETS
6.3 UNSATURATED MARKETS
6.4 TOP IMPORTING MARKETS
6.5 MOST PROFITABLE MARKETS

7. GLOBAL PRODUCTION
The Latest Trends and Insights into The Industry
7.1 PRODUCTION VOLUME AND VALUE
7.2 PRODUCTION BY COUNTRY
7.3 HARVESTED AREA AND YIELD BY COUNTRY

8. GLOBAL IMPORTS
The Largest Importers on The Market and How They Succeed
8.1 IMPORTS FROM 2007–2017
8.2 IMPORTS BY COUNTRY
8.3 IMPORT PRICES BY COUNTRY

9. GLOBAL EXPORTS
The Largest Exporters on The Market and How They Succeed
9.1 EXPORTS FROM 2007–2017
9.2 EXPORTS BY COUNTRY
9.3 EXPORT PRICES BY COUNTRY

10. PRICES AND PRICE DEVELOPMENT
The Best Market Prices and Their Trend Patterns
10.1 PRODUCER PRICES
10.2 PRODUCER PRICES INDEX

11. PROFILES OF MAJOR PRODUCERS
The Largest Producers on The Market and Their Profiles
NOTE: THIS CHAPTER IS AVAILABLE ONLY FOR PROFESSIONAL EDITION

12. COUNTRY PROFILES
The Largest Markets And Their Profiles
NOTE: THIS CHAPTER IS AVAILABLE ONLY FOR PROFESSIONAL EDITION
United States
China
Japan
Germany
United Kingdom
France
Brazil
Italy
Russian Federation
India
Canada
Australia
Republic of Korea
Spain
Mexico
Indonesia
Netherlands
Turkey
Saudi Arabia
Switzerland
Sweden
Nigeria
Poland
Belgium
Argentina
Norway
Austria
Thailand
United Arab Emirates
Colombia
Denmark
South Africa
Malaysia
Israel
Singapore
Egypt
Philippines
Finland
Chile
Ireland
Pakistan
Greece
Portugal
Kazakhstan
Algeria
Czech Republic
Qatar
Peru
Romania
Vietnam

LIST OF TABLES
Table 1: Key Findings In 2017
Table 2: Market Volume, In Physical Terms, 2007–2017
Table 3: Market Value, 2007–2017
Table 4: Per Capita Consumption, By Country, 2015-2017
Table 5: Production, In Physical Terms, By Country, 2007–2017
Table 6: Harvested Area, By Country, 2007-2017
Table 7: Yield, By Country, 2007-2017
Table 8: Imports, In Physical Terms, By Country, 2007–2017
Table 9: Imports, In Value Terms, By Country, 2007–2017
Table 10: Import Prices, By Country Of Destination, 2007–2017
Table 11: Exports, In Physical Terms, By Country, 2007–2017
Table 12: Exports, In Value Terms, By Country, 2007–2017
Table 13: Export Prices, By Country Of Origin, 2007–2017
Table 14: Producer Prices, By Major Producing Country, 2017
Table 15: Producer Prices Index - Annual Data (2004-2006 = 100), By Major Producing Country

LIST OF FIGURES
Figure 1: Market Volume, In Physical Terms, 2007–2017
Figure 2: Market Value, 2007–2017
Figure 3: Consumption, By Country, 2017
Figure 4: Market Forecast To 2025
Figure 5: Products: Market Size And Growth, By Type
Figure 6: Products: Average Per Capita Consumption, By Type
Figure 7: Products: Exports And Growth, By Type
Figure 8: Products: Export Prices And Growth, By Type
Figure 9: Production Volume And Growth
Figure 10: Yield And Growth
Figure 11: Exports And Growth
Figure 12: Export Prices And Growth
Figure 13: Market Size And Growth
Figure 14: Per Capita Consumption
Figure 15: Imports And Growth
Figure 16: Import Prices
Figure 17: Production, In Physical Terms, 2007–2017
Figure 18: Production, In Value Terms, 2007–2017
Figure 19: Area Harvested, 2007–2017
Figure 20: Yield, 2007–2017
Figure 21: Production, By Country, 2017
Figure 22: Production, In Physical Terms, By Country, 2007–2017
Figure 23: Harvested Area, By Country, 2017
Figure 24: Harvested Area, By Country, 2007-2017
Figure 25: Yield, By Country, 2007-2017
Figure 26: Imports, In Physical Terms, 2007–2017
Figure 27: Imports, In Value Terms, 2007–2017
Figure 28: Imports, In Physical Terms, By Country, 2017
Figure 29: Imports, In Physical Terms, By Country, 2007–2017
Figure 30: Imports, In Value Terms, By Country, 2007–2017
Figure 31: Import Prices, By Country, 2007–2017
Figure 32: Exports, In Physical Terms, 2007–2017
Figure 33: Exports, In Value Terms, 2007–2017
Figure 34: Exports, In Physical Terms, By Country, 2017
Figure 35: Exports, In Physical Terms, By Country, 2007–2017
Figure 36: Exports, In Value Terms, By Country, 2007–2017
Figure 37: Export Prices, 2007–2017