World - Tea - Market Analysis, Forecast, Size, Trends and Insights
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Article Publishing Date: Jun 5, 2022

Tea Market Outlook: Consumer Behaviour and Trends

The tea market is growing rapidly, with new brands and products emerging all the time. But what trends are driving this growth? And what do consumers want from their tea?

In this article, we'll take a look at some of the latest tea market trends, and explore how they're shaping the brands and products that are available today. We'll also consider what these trends mean for consumer behaviour, and how they're likely to change in the future.

Tea Market in the U.S.

The U.S. tea market is forecast to grow at a CAGR of 3.5% from 2022 to 2030, according to a new report by IndexBox. This growth is primarily driven by the increasing health consciousness among consumers and the growing popularity of specialty teas.

In terms of category, the black tea segment is projected to grow at the highest CAGR during the forecast period. Black tea is the most popular type of tea in the US and is consumed on a daily basis by a large number of people. It is rich in antioxidants and has several health benefits, which makes it a preferred choice among health-conscious consumers.

In terms of distribution channel, supermarkets & hypermarkets are expected to be the largest contributors to the growth of the US tea market during the forecast period. This is due to the wide availability of different types of teas in these stores and the growing preference for convenience among consumers.

Some of the key players in the US tea market are The Republic of Tea, Inc., Tetley USA Inc., Celestial Seasonings, Inc., Bigelow Tea Company, Tata Global Beverages Limited, Hain Celestial Group, Inc., Twinings North America, Nestle SA, ITO EN, LTD., and The Unilever Group.

Tea Market in the U.K

The U.K. tea market is forecast to grow at a CAGR of 2.5% over the next five years, driven by continued consumer interest in health and wellness.

Hot tea is the most popular type of tea in the U.K., accounting for nearly 80% of total tea consumption, followed by iced/cold tea, which accounts for 20%. The majority of hot tea consumed in the U.K. is black tea, followed by green and herbal/fruit teas.

In terms of purchasing behavior, nearly 60% of U.K. consumers purchase their tea from supermarkets, while 20% purchase from specialist retailers such as cafes/tea shops and online retailers. Price is the most important factor influencing purchasing decisions for 45% of U.K. consumers, followed by taste (32%), brand (19%), and health benefits (4%).

When it comes to trends, the U.K. tea market is being driven by a number of factors, including health and wellness, premiumization, sustainability, and convenience. Consumers are increasingly interested in health benefits such as weightloss, detox, and immunity-boosting, and are willing to pay more for tea products that offer these benefits.

Sustainability is also becoming an important factor for U.K. consumers, with nearly 60% of respondents in a recent survey saying they would be willing to pay more for tea that is sustainably sourced. And convenience is another key trend, with consumers seeking out tea products that are easy to prepare and consume on the go.

Tea Market in Asia-Pasific

The Asia-Pacific region is the largest market for tea in the world, accounting for over 60% of global consumption. In recent years, there has been a shift in consumer behavior in the region, with more people turning to premium and specialty teas. This trend is being driven by a number of factors, including health consciousness and a desire for unique experiences.

There are several key markets within the Asia-Pacific region that are worth watching closely. China is the largest producer and consumer of tea in the world, and its market is growing rapidly. India is another major player, and its tea market is expected to double in size over the next decade. Japan is a key market for premium teas, while Australia and New Zealand are both significant importers of tea.

As the Asia-Pacific region continues to grow in importance, the tea market is likely to continue evolving. For companies operating in this space, it will be important to stay ahead of consumer trends and offer products that meet the needs of discerning customers.

Tea Market in Africa

The tea market in Africa is growing steadily, with more and more consumers turning to tea as a healthy and delicious beverage choice. The market growth is driven by a number of factors, including the increasing popularity of tea among young people, the growing middle class, and the rise of health-conscious consumers.

Tea consumption in Africa is still far below its potential, however, and there is significant room for growth. For example, only about 20% of the population in Kenya '“ one of the largest producers and consumers of tea in Africa '“ drinks tea on a daily basis. This presents a huge opportunity for companies that are looking to tap into the African tea market.

The Most Popular Types of Tea

There are many different types of tea, but some are more popular than others. Here are a few of the most popular types of tea:

Black tea: Black tea is the most popular type of tea in the world. It is made from the leaves of the Camellia sinensis plant and is full of antioxidants.

Green tea: Green tea is also made from the Camellia sinensis plant, but the leaves are not oxidized, giving it a different flavor from black tea. Green tea is thought to have many health benefits, including reducing the risk of cancer and heart disease.

Oolong tea: Oolong tea is a type of partially oxidized tea that lies somewhere between black and green tea in terms of flavor. It is commonly consumed in China and Taiwan.

White tea: White tea is made from young leaves and buds that are minimally processed. It has a delicate flavor and is thought to be even healthier than green tea.

Herbal teas: Herbal teas are not actually teas, as they do not contain Camellia sinensis leaves. They areinfusions made from herbs, spices, and fruits. Chamomile and peppermint aretwo of the most popular herbal teas.

Rooibos tea: Rooibos tea is made from the Aspalathus linearis plant and is native to South Africa. It is naturally caffeine-free and has a slightly sweet, nutty flavor.

Yerba mate: Yerba mate is made from the leaves of the Ilex paraguariensis plant and is popular in South America. It contains caffeine and has a slightly bitter flavor.

There are many other types of tea, including pu-erh, yellow tea, and matcha.

How Consumer Habits are Changing

There is no doubt that the tea market is changing. Consumer habits are changing, and new brands are emerging to meet the demand for more innovative and health-conscious products. Here are some of the latest trends and developments in the tea market:

-Health tea is on the rise. Consumers are increasingly interested in tea that has health benefits, such as detoxifying or immunity-boosting properties. As a result, brands are releasing more teas that are marketed as being good for your health.

-Matcha is becoming more popular. This green tea powder has long been popular in Japan, but it is now gaining popularity in other markets as well. Thanks to its unique taste and health benefits, matcha is becoming a go-to choice for many tea drinkers.

-Cold brew tea is also on the rise. This brewing method results in a less bitter and more refreshing cup of tea, making it a popular choice for iced tea lovers. Cold brew teas are also said to have higher levels of antioxidants than regular brewed teas.

Trends in the Tea Industry

There are many trends in the tea industry at present. Some of the more popular ones include:

1. Increasing popularity of loose leaf tea: This trend has been driven by the increasing awareness of health benefits associated with loose leaf tea, as well as the growing popularity of artisanal and specialty teas.

2. Rising demand for healthy and functional teas: Consumers are increasingly looking for teas that offer health benefits beyond just hydration. This has led to a rise in demand for functional teas such as green tea, oolong tea, and white tea, which are rich in antioxidants and other nutrients.

3. Growing interest in premium and luxury teas: As consumers become more discerning about their tea choices, there is a growing interest in premium and luxury teas. These teas are often seen as more refined and offer a higher quality drinking experience.

4. Expansion of the iced tea market: Iced tea is becoming increasingly popular as a refreshing and healthy alternative to sugary drinks like sodas. This has led to a boom in the iced tea market, with new products and flavors being introduced all the time.

5. Increasing popularity of cold brew tea: Coldbrew tea is made by steeping tea leaves in cold water for a long period of time. This method results in a smoother, less astringent flavor that is becoming increasingly popular with tea drinkers.

6. Growth of the organic tea market: Consumers are becoming more aware of the potential health benefits of organic tea, and this is driving growth in the organic tea market.

7. New flavor innovations: Tea companies are constantly introducing new flavors and flavor combinations to appeal to consumers' ever-changing tastes. Some of the more popular recent flavor trends include matcha, Earl Grey, lavender, and rose.

8. Packaging innovations: Tea companies are also innovating in terms of packaging, with an eye towards convenience and sustainability. Some of the more popular packaging trends include pyramid-shaped tea bags, compostable tea bags, and reusable tins.

9. Increasing focus on sustainability: The tea industry is under increasing pressure to address issues of sustainability, from water usage to packaging waste. This is leading to a growing focus on sustainable practices among tea companies.

10. Growing interest in fair trade tea: Consumers are becoming more aware of the working conditions of tea workers and the role of fair trade in ensuring better wages and working conditions. This is resulting in a growing interest in fair trade tea among consumers.

Conclusion

Looking at the current state of the tea market, it's clear that there are a number of interesting trends emerging. Consumers are becoming more health-conscious and environmentally-aware, which is driving demand for organic and fair trade tea. At the same time, they are also demanding more variety and flavor options, leading to a boom in specialty teas. Brands that can tap into these trends will be well-positioned for success in the coming years.

Source: IndexBox Platform

This report provides an in-depth analysis of the global tea market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.


Product coverage:
• FCL 667 - Tea

Data coverage:
• Global market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Global production, split by region and country
• Global trade (exports and imports)
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Company coverage:
Unilever, Pickwick, Akbar Tea, Ahmad Tea, Ringtons, Tata Global Beverages, Associated British Foods, Dilmah Ceylon Tea Company PLC, Bushells, Madame Flavour, M. M. Ispahani Limited, Matte Leao, DavidsTea, Teekanne, Restaurant Brands International, Ten Fu Group, Betjeman & Barton, Fauchon, Kusmi Tea, Laduree, Le Palais des Thes, Mariage Freres, TeaGschwendner, Teekampagne, Teabox, Luk Yu, Godrej Tea, Gujarat Tea Processors & Packers Ltd, Limtex, Society Tea, Madhu Jayanti International, Sariwangi, Barry's Tea, Bewley's, Wissotzky Tea, Harada Tea Processing Co., Ito En, BOH Tea Plantation, Giribandhu Tea Estate, Sabah Tea, Rakura tea, Zealong, Tapal Tea, TWG Tea, Alghazaleen Tea, BPL Teas, Heladiv, Mlesna, Caykur, American Tea Room, Argo Tea, Bigelow Tea Company

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
CONSUMPTION BY COUNTRY
3.3
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
COUNTRIES WITH TOP YIELDS
5.4
TOP EXPORTING COUNTRIES
5.5
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. GLOBAL PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION VOLUME AND VALUE
7.2
PRODUCTION BY COUNTRY
7.3
HARVESTED AREA AND YIELD BY COUNTRY
8. GLOBAL IMPORTS

The Largest Importers on The Market and How They Succeed

8.1
IMPORTS FROM 2012–2021
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. GLOBAL EXPORTS

The Largest Exporters on The Market and How They Succeed

9.1
EXPORTS FROM 2012–2021
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

11. COUNTRY PROFILES

The Largest Markets And Their Profiles

United States
China
Japan
Germany
United Kingdom
France
Brazil
Italy
Russian Federation
India
Canada
Australia
Republic of Korea
Spain
Mexico
Indonesia
Netherlands
Turkey
Saudi Arabia
Switzerland
Sweden
Nigeria
Poland
Belgium
Argentina
Norway
Austria
Thailand
United Arab Emirates
Colombia
Denmark
South Africa
Malaysia
Israel
Singapore
Egypt
Philippines
Finland
Chile
Ireland
Pakistan
Greece
Portugal
Kazakhstan
Algeria
Czech Republic
Qatar
Peru
Romania
Vietnam
LIST OF TABLES
Table 1:
Key Findings In 2021
Table 2:
Market Volume, In Physical Terms, 2012–2021
Table 3:
Market Value, 2012–2021
Table 4:
Per Capita Consumption, By Country, 2018–2021
Table 5:
Production, In Physical Terms, By Country, 2012–2021
Table 6:
Harvested Area, By Country, 2007-2021
Table 7:
Yield, By Country, 2007-2021
Table 8:
Imports, In Physical Terms, By Country, 2012–2021
Table 9:
Imports, In Value Terms, By Country, 2012–2021
Table 10:
Import Prices, By Country Of Destination, 2012–2021
Table 11:
Exports, In Physical Terms, By Country, 2012–2021
Table 12:
Exports, In Value Terms, By Country, 2012–2021
Table 13:
Export Prices, By Country Of Origin, 2012–2021
Table 14:
Producer Prices, By Major Producing Country, 2021
Table 15:
Producer Prices Index - Annual Data (2004-2006=100), By Major Producing Country
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2012–2021
Figure 2:
Market Value, 2012–2021
Figure 3:
Consumption, By Country, 2021
Figure 4:
Market Forecast To 2030
Figure 5:
Products: Market Size And Growth, By Type
Figure 6:
Products: Average Per Capita Consumption, By Type
Figure 7:
Products: Exports And Growth, By Type
Figure 8:
Products: Export Prices And Growth, By Type
Figure 9:
Production Volume And Growth
Figure 10:
Yield And Growth
Figure 11:
Exports And Growth
Figure 12:
Export Prices And Growth
Figure 13:
Market Size And Growth
Figure 14:
Per Capita Consumption
Figure 15:
Imports And Growth
Figure 16:
Import Prices
Figure 17:
Production, In Physical Terms, 2012–2021
Figure 18:
Production, In Value Terms, 2012–2021
Figure 19:
Area Harvested, 2012–2021
Figure 20:
Yield, 2012–2021
Figure 21:
Production, By Country, 2021
Figure 22:
Production, In Physical Terms, By Country, 2012–2021
Figure 23:
Harvested Area, By Country, 2021
Figure 24:
Harvested Area, By Country, 2007-2021
Figure 25:
Yield, By Country, 2007-2021
Figure 26:
Imports, In Physical Terms, 2012–2021
Figure 27:
Imports, In Value Terms, 2012–2021
Figure 28:
Imports, In Physical Terms, By Country, 2021
Figure 29:
Imports, In Physical Terms, By Country, 2012–2021
Figure 30:
Imports, In Value Terms, By Country, 2012–2021
Figure 31:
Import Prices, By Country, 2012–2021
Figure 32:
Exports, In Physical Terms, 2012–2021
Figure 33:
Exports, In Value Terms, 2012–2021
Figure 34:
Exports, In Physical Terms, By Country, 2021
Figure 35:
Exports, In Physical Terms, By Country, 2012–2021
Figure 36:
Exports, In Value Terms, By Country, 2012–2021
Figure 37:
Export Prices, 2012–2021
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