EU - Panty Hose And Tights - Market Analysis, Forecast, Size, Trends and Insights
Golden Lady Takes Italy to the Vanguard of the EU Pantyhose Trade
The tights market today abounds in numerous types of this accessory: textured, footless, printed, opaque, leggings, and even those for men. The EU, in particular, is one of the biggest markets for tights, and is characterized by stable growth. Although predominantly worn by women, men's tights exist for a variety of sporting activities, ranging from camping, football to horseback riding.
The focal point of the tights market, however, is women, with the current fashion trend revolving around shape and structure perfection. As in other industries, technology plays an essential role in the tights business. Mechanical knitting machinery has been replaced by more compact and sophisticated electronic machines capable of producing greater volumes in a shorter period of time. Changing lifestyles have also greatly influenced the tights industry, as tights manufacturers are making their entrance on the rapidly expanding teen and young adult market, coming up with brand-new looks in a wide array of colors every season. The latest fashion products include body shaping tights as well as anti-cellulite and moisturizing tights.
In order to win their market share, tights manufacturers are placing their bet on competitive pricing policies, striving to provide unrivalled offers and bigger discounts to the end customer, including multipack promotions for throwaway prices. New collections never seem to fully sate a customers' yearning for variety, ranging from natural and classic styles to more bold glitzy and animal print looks.
High-fashion trends give manufacturers the freedom to experiment with designs and fabrics, fomented by customers that are willing to try out new unconventional patterns and quirky designs. In order to succeed, companies must place their fingers on the pulse of trends to keep up with volatile tastes and rapid shifts.
At present, leggings are all the rage, especially opaque colorful ones. Leggings are generally longer-lasting than tights, and are now considered more convenient and practical.
Italy dominates in EU pantyhose and tights production and trade. In 2014, Italy exported 68.4% of its total output. Of this amount, 14.5% was supplied to Croatia, where Italian pantyhose and tights held the lion's share of total Croatia's consumption.
The Golden Lady Co. is a famous Italian brand that has always been a household name in the global hosiery business. Golden Lady has a 35% share on the domestic market, and its exports and turnover have also continued to grow. With this, the Golden Lady Co. is the undisputed leader on the EU tights market, being a key player in France, Germany, Spain, the UK, and countries of Eastern Europe.
The company focuses on promoting Italian elegance and style, constantly improving the variety of its product lines and, in the process, acquiring the most lucrative national and international hosiery brands, such as Philippe Matignon, Filodoro, SiSi and Omsa, and the U.S. brands No-Nonsense and Hue. Golden Lady, with its 12 domestic production sites, as well as facilities in the U.S. and Serbia, manufacture 400 million tights annually, shipped to 70 countries worldwide.
In 2014, the share of Italy's total exports stood at 46%. However, the fastest growing supplier was Croatia (+24% per year), followed by Germany (+5% per year) in total EU exports from 2007 to 2014. Croatia significantly strengthened its position in the European export structure, from 2% in 2007 to 8% in 2014.
In 2014, the main destinations of pantyhose and tights in the EU were the UK (18%), Germany (18%) and Italy (11 %). The share exported to the UK increased (+7 percentage points), while the share sent to Italy illustrated negative dynamics (-3 percentage points). The shares of the other countries remained relatively stable throughout the analyzed period.
Source: IndexBox AI Platform
Pantyhose and tights, of synthetic fibers, of wool or fine animal hair, of cotton and of other textile materials, knitted or crocheted.
This report concentrates on the EU pantyhose market, providing an in-depth analysis and the most recent data on its market size and volume, EU trade, price dynamics, domestic production, and turnover in the industry. The market trends section reveals the main issues and uncertainties concerning the industry, while the medium-term outlook uncovers market prospects. The attractivity index (IB Index) summarizes the source of current opportunities as they appear in this market, as well as an interpretation of the trade figures.
EU(28) - the report contains statistical data for 28 European countries and includes detailed profiles of the largest consuming and producing countries (Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Germany, Estonia, Ireland, Greece, Spain, France, Croatia, Italy, Cyprus, Latvia, Lithuania, Luxembourg, Hungary, Malta, the Netherlands, Poland, Portugal, Romania, Slovenia, Slovakia, Finland, Sweden, the United Kingdom).
• Pantyhose market size and value;
• EU production, split by EU Member States;
• Pantyhose production by type;
• Profiles of the leading companies;
• EU trade (intra and extra);
• Prices for pantyhose (producer, import and export);
• Trade structure and market channels;
• Pantyhose market outlook to 2025;
• Per Capita Consumption.
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