Toy Market - China is the Top Exporter of Dolls and Toys in the World

Games And Toys July 19, 2015
Author: Alexander Romanenko
Chief Executive Officer

toy market

China dominates in the global doll and toy trade. In 2014, China exported 1.2 million tonnes of dolls and toys totaling 14.1 billion USD, 14% over the previous year. Its primary trading partner was the U.S., where it supplied 34.1% of its total dolls and toys exports in value terms, accounting for 39.7% of the U.S.'s total imports.

From 2007 to 2014, China was a net exporter of dolls and toys. Over this period, exports on the toy market consistently exceeded imports in value terms. The difference in physical terms was even more pronounced.

The Czech Republic and Germany were among the other main global suppliers of dolls and toys in 2014. However, the fastest growing exporters from 2007 to 2014 were Mexico (+35.6% per year) and the United Kingdom (+76.4% per year).

China's top 5 trading partners in 2014 were the U.S., the United Kingdom, Philippines, Japan and Germany, with a combined 52.6% the share of China's dolls and toys exports. The share of Philippines increased (+4.0 percentage points), while the share of the U.S. illustrated negative dynamics (-9.5 percentage points).

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Source: World: Dolls And Toys - Market Report. Analysis and Forecast to 2025