China, The U.S. And Japan Dominate In Exports Of Mowers Into The EU, With 94.3% Total Share

Agricultural And Forestry Machinery April 13, 2015
Author: Svetlana Sitkova
Head of Industrial Research Department

More than 45.6% of mowers imported into the EU countries came from outside the Union. The value of external imports for mowers in 2013 was 719.4 million EUR. In physical terms, the total volume of mowers reached 5,013.2 thousand units in 2013, which was 4.9 thousand units (0.1%) more than the year before.

The EU mowers production illustrated a steady decline from 2007-2013. The EU production decreased from 6.4 million units (2007) to 2.1 million units (2013). The lowest production level was recorded in 2013. The most notable decline was observed in 2009 (-31%), due to the 2008 economic crisis.

In the mid term, because of favorable economic conditions in the EU lawn care sector, consumption in the mower market is expected to grow by 3.5%, leading to market volume levels reaching their peak performance of 2007.

China, the USA and Japan were the main suppliers of mowers into the EU, with a combined share of 94.3% of total imports in 2013. However, the fastest growing suppliers from 2007-2013 were Mexico (+24.4% per year) and China (+7.3% per year). The balance of the countries showed negative dynamics, namely Turkey (-45.6%), Canada (-19.1%) and Switzerland (-18.2%).

In 2013, the Russian Federation (21.5%), Norway (15.4%), Switzerland (10.0%), Australia (6.0%) and Turkey (5.4%) were the main destinations of the EU exports, and together made up 58.3% of total exports in physical terms. While the share the Russian Federation increased, the share of the USA illustrated negative dynamics. The shares of the other countries demonstrated positive dynamics throughout the analyzed period.

Source: EU: Mowers - Market Report. Analysis and Forecast to 2020