Global Whisky Market 2024

Whisky Market Size

The global whisky market fell to $X in 2023, waning by X% against the previous year. Overall, consumption, however, continues to indicate a relatively flat trend pattern. Global consumption peaked at $X in 2019; however, from 2020 to 2023, consumption remained at a lower figure.

Whisky Production

In value terms, whisky production dropped to $X in 2023 estimated in export price. The total output value increased at an average annual rate of X% over the period from 2012 to 2023; the trend pattern remained relatively stable, with only minor fluctuations being observed in certain years. The most prominent rate of growth was recorded in 2015 when the production volume increased by X% against the previous year. Over the period under review, global production attained the peak level at $X in 2019; however, from 2020 to 2023, production failed to regain momentum.

Whisky Exports

Exports

After two years of growth, overseas shipments of whisky decreased by X% to X litres in 2023. Overall, exports recorded a relatively flat trend pattern. The growth pace was the most rapid in 2022 with an increase of X% against the previous year. The global exports peaked at X litres in 2013; however, from 2014 to 2023, the exports remained at a lower figure.

In value terms, whisky exports dropped to $X in 2023. The total export value increased at an average annual rate of X% from 2012 to 2023; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2021 with an increase of X% against the previous year. Over the period under review, the global exports attained the maximum at $X in 2022, and then shrank modestly in the following year.

Exports by Country

The UK was the main exporter of whisky in the world, with the volume of exports recording X litres, which was near X% of total exports in 2023. The United States (X litres) held the second position in the ranking, followed by Ireland (X litres) and India (X litres). All these countries together held approx. X% share of total exports. The following exporters - Singapore (X litres), France (X litres) and the Netherlands (X litres) - each recorded a X% share of total exports.

The UK experienced a relatively flat trend pattern with regard to volume of exports of whisky. At the same time, India (X%) and Ireland (X%) displayed positive paces of growth. Moreover, India emerged as the fastest-growing exporter exported in the world, with a CAGR of X% from 2012-2023. The Netherlands and France experienced a relatively flat trend pattern. By contrast, Singapore (X%) and the United States (X%) illustrated a downward trend over the same period. From 2012 to 2023, the share of the UK, Ireland and India increased by X, X and X percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the UK ($X) remains the largest whisky supplier worldwide, comprising X% of global exports. The second position in the ranking was taken by the United States ($X), with a X% share of global exports. It was followed by Ireland, with a X% share.

From 2012 to 2023, the average annual growth rate of value in the UK was relatively modest. In the other countries, the average annual rates were as follows: the United States (X% per year) and Ireland (X% per year).

Export Prices by Country

In 2023, the average whisky export price amounted to $X per litre, picking up by X% against the previous year. Over the period from 2012 to 2023, it increased at an average annual rate of X%. The most prominent rate of growth was recorded in 2021 an increase of X% against the previous year. Over the period under review, the average export prices attained the peak figure in 2023 and is likely to see steady growth in the near future.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was the Netherlands ($X per litre), while India ($X per litre) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by the Netherlands (X%), while the other global leaders experienced more modest paces of growth.

Whisky Imports

Imports

In 2023, supplies from abroad of whisky decreased by X% to X litres for the first time since 2020, thus ending a two-year rising trend. Overall, imports continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2022 when imports increased by X% against the previous year. Over the period under review, global imports hit record highs at X litres in 2013; however, from 2014 to 2023, imports remained at a lower figure.

In value terms, whisky imports expanded slightly to $X in 2023. The total import value increased at an average annual rate of X% from 2012 to 2023; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2022 with an increase of X%. Over the period under review, global imports hit record highs in 2023 and are likely to see gradual growth in years to come.

Imports by Country

In 2023, the United States (X litres), distantly followed by Japan (X litres), France (X litres) and India (X litres) represented the key importers of whisky, together creating X% of total imports. Singapore (X litres), Brazil (X litres), the United Arab Emirates (X litres), the Netherlands (X litres), Turkey (X litres), Australia (X litres), the UK (X litres), China (X litres) and Spain (X litres) followed a long way behind the leaders.

The United States experienced a relatively flat trend pattern with regard to volume of imports of whisky. At the same time, Turkey (X%), India (X%), Japan (X%), the United Arab Emirates (X%), Brazil (X%), China (X%), the UK (X%) and the Netherlands (X%) displayed positive paces of growth. Moreover, Turkey emerged as the fastest-growing importer imported in the world, with a CAGR of X% from 2012-2023. Singapore experienced a relatively flat trend pattern. By contrast, Spain (X%), Australia (X%) and France (X%) illustrated a downward trend over the same period. From 2012 to 2023, the share of India, Japan, Turkey, the United Arab Emirates and Brazil increased by X, X, X, X and X percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the United States ($X) constitutes the largest market for imported whisky worldwide, comprising X% of global imports. The second position in the ranking was taken by France ($X), with a X% share of global imports. It was followed by the Netherlands, with a X% share.

In the United States, whisky imports remained relatively stable over the period from 2012-2023. In the other countries, the average annual rates were as follows: France (X% per year) and the Netherlands (X% per year).

Import Prices by Country

The average whisky import price stood at $X per litre in 2023, with an increase of X% against the previous year. Over the period from 2012 to 2023, it increased at an average annual rate of X%. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was the Netherlands ($X per litre), while Brazil ($X per litre) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by the Netherlands (X%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Platform