World - Dolls And Toys - Market Analysis, Forecast, Size, Trends and Insights
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The global market for dolls and toys is predicted to experience steady growth in the upcoming years, driven by increasing demand worldwide. Consumption is expected to rise, with a forecasted increase in market volume to 13M tons and market value to $177.1B by 2030. The United States, China, and India are the top consumers, while China dominates toy production and exports. With an emphasis on growing imports and evolving trade patterns, the industry is poised for continued expansion.
Market Forecast
Driven by increasing demand for dolls and toys worldwide, the market is expected to continue an upward consumption trend over the next eight-year period. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +2.3% for the period from 2022 to 2030, which is projected to bring the market volume to 13M tons by the end of 2030.
In value terms, the market is forecast to increase with an anticipated CAGR of +4.4% for the period from 2022 to 2030, which is projected to bring the market value to $177.1B (in nominal prices) by the end of 2030.
Consumption
World Consumption of Dolls And Toys
In 2022, consumption of dolls and toys increased by 1.6% to 11M tons, rising for the eighth consecutive year after two years of decline. The total consumption volume increased at an average annual rate of +3.5% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Global consumption peaked in 2022 and is likely to see gradual growth in the immediate term.
The global toy market size rose slightly to $125.4B in 2022, with an increase of 4.9% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, the total consumption indicated notable growth from 2012 to 2022: its value increased at an average annual rate of +4.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +55.8% against 2013 indices. Global consumption peaked in 2022 and is likely to see steady growth in the near future.
Consumption By Country
The countries with the highest volumes of consumption in 2022 were the United States (2.4M tons), China (1.2M tons) and India (619K tons), with a combined 37% share of global consumption. Thailand, Brazil, Indonesia, Pakistan, Japan, the UK, Nigeria, Mexico, Bangladesh and Germany lagged somewhat behind, together accounting for a further 23%.
From 2012 to 2022, the biggest increases were recorded for Thailand (with a CAGR of +16.5%), while consumption for the other global leaders experienced more modest paces of growth.
In value terms, the United States ($22.3B) led the market, alone. The second position in the ranking was held by China ($10.4B). It was followed by India.
In the United States, the toy market expanded at an average annual rate of +7.8% over the period from 2012-2022. In the other countries, the average annual rates were as follows: China (+4.9% per year) and India (+5.6% per year).
The countries with the highest levels of toy per capita consumption in 2022 were the United States (7.1 kg per person), Thailand (5 kg per person) and the UK (3.4 kg per person).
From 2012 to 2022, the biggest increases were recorded for Thailand (with a CAGR of +16.1%), while consumption for the other global leaders experienced more modest paces of growth.
Production
World Production of Dolls And Toys
Global toy production dropped to 10M tons in 2022, flattening at the year before. Overall, the total production indicated a moderate increase from 2012 to 2022: its volume increased at an average annual rate of +4.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +1.3% against 2020 indices. The growth pace was the most rapid in 2015 when the production volume increased by 34%. Global production peaked at 11M tons in 2019; however, from 2020 to 2022, production remained at a lower figure.
In value terms, toy production totaled $111.3B in 2022 estimated in export price. Over the period under review, the total production indicated a pronounced expansion from 2012 to 2022: its value increased at an average annual rate of +4.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -2.0% against 2020 indices. The pace of growth was the most pronounced in 2015 with an increase of 15% against the previous year. Over the period under review, global production attained the maximum level at $113.6B in 2020; however, from 2021 to 2022, production failed to regain momentum.
Production By Country
The country with the largest volume of toy production was China (4.8M tons), accounting for 47% of total volume. Moreover, toy production in China exceeded the figures recorded by the second-largest producer, India (625K tons), eightfold. Indonesia (319K tons) ranked third in terms of total production with a 3.1% share.
From 2012 to 2022, the average annual growth rate of volume in China stood at +4.8%. The remaining producing countries recorded the following average annual rates of production growth: India (+5.7% per year) and Indonesia (+6.8% per year).
Imports
World Imports of Dolls And Toys
For the fourth consecutive year, the global market recorded growth in supplies from abroad of dolls and toys, which increased by less than 0.1% to 6.1M tons in 2022. The total import volume increased at an average annual rate of +3.0% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2021 when imports increased by 18%. Global imports peaked in 2022 and are expected to retain growth in the near future.
In value terms, toy imports expanded modestly to $62.2B in 2022. The total import value increased at an average annual rate of +4.5% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2021 when imports increased by 25%. Global imports peaked in 2022 and are likely to see steady growth in years to come.
Imports By Country
The United States was the major importer of dolls and toys in the world, with the volume of imports accounting for 2.3M tons, which was approx. 38% of total imports in 2022. The following importers - Thailand (269K tons), Germany (263K tons), the UK (251K tons), the Netherlands (190K tons), France (186K tons), Russia (162K tons), Japan (151K tons), the Czech Republic (141K tons), Canada (122K tons), Poland (119K tons), Belgium (115K tons) and Spain (108K tons) - together made up 34% of total imports.
Imports into the United States increased at an average annual rate of +9.1% from 2012 to 2022. At the same time, Thailand (+47.3%), Poland (+10.4%), the Netherlands (+9.4%), Russia (+6.9%), the Czech Republic (+6.7%), Spain (+3.9%), Germany (+3.8%), Belgium (+3.6%), Japan (+1.8%), France (+1.6%) and Canada (+1.1%) displayed positive paces of growth. Moreover, Thailand emerged as the fastest-growing importer imported in the world, with a CAGR of +47.3% from 2012-2022. The UK experienced a relatively flat trend pattern. While the share of the United States (+16 p.p.) and Thailand (+4.3 p.p.) increased significantly, the shares of the other countries remained relatively stable throughout the analyzed period.
In value terms, the United States ($20.3B) constitutes the largest market for imported dolls and toys worldwide, comprising 33% of global imports. The second position in the ranking was taken by Germany ($4.1B), with a 6.6% share of global imports. It was followed by the UK, with a 5.1% share.
In the United States, toy imports increased at an average annual rate of +5.8% over the period from 2012-2022. The remaining importing countries recorded the following average annual rates of imports growth: Germany (+4.8% per year) and the UK (+3.0% per year).
Import Prices By Country
The average toy import price stood at $10,230 per ton in 2022, picking up by 3.5% against the previous year. Over the last decade, it increased at an average annual rate of +1.5%. The most prominent rate of growth was recorded in 2014 when the average import price increased by 17% against the previous year. Global import price peaked at $11,083 per ton in 2018; however, from 2019 to 2022, import prices remained at a lower figure.
There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Japan ($18,222 per ton), while Thailand ($426 per ton) was amongst the lowest.
From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Canada (+2.9%), while the other global leaders experienced more modest paces of growth.
Exports
World Exports of Dolls And Toys
Global toy exports declined modestly to 5.2M tons in 2022, shrinking by -4.9% against the previous year. Over the period under review, total exports indicated a moderate increase from 2012 to 2022: its volume increased at an average annual rate of +3.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +12.3% against 2020 indices. The most prominent rate of growth was recorded in 2015 with an increase of 47% against the previous year. The global exports peaked at 5.5M tons in 2021, and then dropped modestly in the following year.
In value terms, toy exports rose modestly to $71.4B in 2022. Overall, exports, however, showed strong growth. The growth pace was the most rapid in 2021 with an increase of 30%. Over the period under review, the global exports attained the maximum in 2022 and are expected to retain growth in years to come.
Exports By Country
China prevails in exports structure, accounting for 3.7M tons, which was approx. 70% of total exports in 2022. The Netherlands (198K tons), the Czech Republic (147K tons), Germany (139K tons), Vietnam (104K tons), Poland (89K tons) and Belgium (88K tons) followed a long way behind the leaders.
Exports from China increased at an average annual rate of +5.7% from 2012 to 2022. At the same time, Vietnam (+19.4%), Poland (+14.9%), the Netherlands (+14.0%), the Czech Republic (+5.7%), Belgium (+5.3%) and Germany (+2.9%) displayed positive paces of growth. Moreover, Vietnam emerged as the fastest-growing exporter exported in the world, with a CAGR of +19.4% from 2012-2022. While the share of China (+11 p.p.), the Netherlands (+2.3 p.p.) and Vietnam (+1.5 p.p.) increased significantly, the shares of the other countries remained relatively stable throughout the analyzed period.
In value terms, China ($48.4B) remains the largest toy supplier worldwide, comprising 68% of global exports. The second position in the ranking was taken by the Czech Republic ($3.2B), with a 4.5% share of global exports. It was followed by Germany, with a 3.4% share.
From 2012 to 2022, the average annual rate of growth in terms of value in China amounted to +15.5%. The remaining exporting countries recorded the following average annual rates of exports growth: the Czech Republic (+4.8% per year) and Germany (+3.2% per year).
Export Prices By Country
In 2022, the average toy export price amounted to $13,730 per ton, surging by 7.3% against the previous year. Over the period under review, export price indicated a resilient increase from 2012 to 2022: its price increased at an average annual rate of +5.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, toy export price increased by +60.5% against 2015 indices. The pace of growth was the most pronounced in 2014 an increase of 40%. The global export price peaked in 2022 and is likely to see steady growth in the immediate term.
Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was the Czech Republic ($21,801 per ton), while the Netherlands ($9,265 per ton) was amongst the lowest.
From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+9.3%), while the other global leaders experienced more modest paces of growth.
This report provides an in-depth analysis of the global toy market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.
Product coverage:
- Prodcom 32401100 - Dolls representing only human beings
- Prodcom 32401200 - Toys representing animals or non-human creatures
- Prodcom 32401300 - Parts and accessories for dolls representing only human beings
- Prodcom 32402000 - Toy trains and their accessories, other reduced-size models or construction sets and constructional toys
- Prodcom 32403100 - Wheeled toys designed to be ridden by children (excluding bicycles), dolls
- Prodcom 32403200 - Puzzles
- Prodcom 32403920 - Toy musical instruments and apparatus, toys put up in sets or outfits (excluding electric trains, scale model assembly kits, c onstruction sets and constructional toys, and puzzles), toys and models incorporating a motor, toy weapons
- Prodcom 32403940 - Other toys of plastics
- Prodcom 32403960 - Toy die-cast miniature models of metal
- Prodcom 32403990 - Other toys n.e.c.
Country coverage:
Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:
- USA
- China
- Japan
- Germany
- United Kingdom
- France
- Brazil
- Italy
- Russian Federation
- India
- Canada
- Australia
- Republic of Korea
- Spain
- Mexico
- Indonesia
- Netherlands
- Turkey
- Saudi Arabia
- Switzerland
- Sweden
- Nigeria
- Poland
- Belgium
- Argentina
- Norway
- Austria
- Thailand
- United Arab Emirates
- Colombia
- Denmark
- South Africa
- Malaysia
- Israel
- Singapore
- Egypt
- Philippines
- Finland
- Chile
- Ireland
- Pakistan
- Greece
- Portugal
- Kazakhstan
- Algeria
- Czech Republic
- Qatar
- Peru
- Romania
- Vietnam
+ the largest producing countries
Data coverage:
- Global market volume and value
- Per Capita consumption
- Forecast of the market dynamics in the medium term
- Global production, split by region and country
- Global trade (exports and imports)
- Export and import prices
- Market trends, drivers and restraints
- Key market players and their profiles
Company coverage:
Reasons to buy this report:
- Take advantage of the latest data
- Find deeper insights into current market developments
- Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.
In this report, you can find information that helps you to make informed decisions on the following issues:
- How to diversify your business and benefit from new market opportunities
- How to load your idle production capacity
- How to boost your sales on overseas markets
- How to increase your profit margins
- How to make your supply chain more sustainable
- How to reduce your production and supply chain costs
- How to outsource production to other countries
- How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
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1. INTRODUCTION
Making Data-Driven Decisions to Grow Your Business
- REPORT DESCRIPTION
- RESEARCH METHODOLOGY AND AI PLATFORM
- DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
- GLOSSARY AND SPECIFIC TERMS
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2. EXECUTIVE SUMMARY
A Quick Overview of Market Performance
- KEY FINDINGS
- MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
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3. MARKET OVERVIEW
Understanding the Current State of The Market and Its Prospects
- MARKET SIZE
- CONSUMPTION BY COUNTRY
- MARKET FORECAST TO 2030
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4. MOST PROMISING PRODUCT
Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO- TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
- BEST-SELLING PRODUCTS
- MOST CONSUMED PRODUCT
- MOST TRADED PRODUCT
- MOST PROFITABLE PRODUCT FOR EXPORT
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5. MOST PROMISING SUPPLYING COUNTRIES
Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO- TOP COUNTRIES TO SOURCE YOUR PRODUCT
- TOP PRODUCING COUNTRIES
- TOP EXPORTING COUNTRIES
- LOW-COST EXPORTING COUNTRIES
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6. MOST PROMISING OVERSEAS MARKETS
Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO- TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
- TOP CONSUMING MARKETS
- UNSATURATED MARKETS
- TOP IMPORTING MARKETS
- MOST PROFITABLE MARKETS
7. GLOBAL PRODUCTION
The Latest Trends and Insights into The Industry
- PRODUCTION VOLUME AND VALUE
- PRODUCTION BY COUNTRY
8. GLOBAL IMPORTS
The Largest Importers on The Market and How They Succeed
- IMPORTS FROM 2012–2023
- IMPORTS BY COUNTRY
- IMPORT PRICES BY COUNTRY
9. GLOBAL EXPORTS
The Largest Exporters on The Market and How They Succeed
- EXPORTS FROM 2012–2023
- EXPORTS BY COUNTRY
- EXPORT PRICES BY COUNTRY
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10. PROFILES OF MAJOR PRODUCERS
The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO -
11. COUNTRY PROFILES
The Largest Markets And Their Profiles
This Chapter is Available Only for the Professional Edition PRO- United States
- China
- Japan
- Germany
- United Kingdom
- France
- Brazil
- Italy
- Russian Federation
- India
- Canada
- Australia
- Republic of Korea
- Spain
- Mexico
- Indonesia
- Netherlands
- Turkey
- Saudi Arabia
- Switzerland
- Sweden
- Nigeria
- Poland
- Belgium
- Argentina
- Norway
- Austria
- Thailand
- United Arab Emirates
- Colombia
- Denmark
- South Africa
- Malaysia
- Israel
- Singapore
- Egypt
- Philippines
- Finland
- Chile
- Ireland
- Pakistan
- Greece
- Portugal
- Kazakhstan
- Algeria
- Czech Republic
- Qatar
- Peru
- Romania
- Vietnam
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LIST OF TABLES
- Key Findings In 2023
- Market Volume, In Physical Terms, 2012–2023
- Market Value, 2012–2023
- Per Capita Consumption, By Country, 2018–2023
- Production, In Physical Terms, By Country, 2012–2023
- Imports, In Physical Terms, By Country, 2012–2023
- Imports, In Value Terms, By Country, 2012–2023
- Import Prices, By Country Of Destination, 2012–2023
- Exports, In Physical Terms, By Country, 2012–2023
- Exports, In Value Terms, By Country, 2012–2023
- Export Prices, By Country Of Origin, 2012–2023
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LIST OF FIGURES
- Market Volume, In Physical Terms, 2012–2023
- Market Value, 2012–2023
- Consumption, By Country, 2023
- Market Volume Forecast to 2030
- Market Value Forecast to 2030
- Products: Market Size And Growth, By Type
- Products: Average Per Capita Consumption, By Type
- Products: Exports And Growth, By Type
- Products: Export Prices And Growth, By Type
- Production Volume And Growth
- Exports And Growth
- Export Prices And Growth
- Market Size And Growth
- Per Capita Consumption
- Imports And Growth
- Import Prices
- Production, In Physical Terms, 2012–2023
- Production, In Value Terms, 2012–2023
- Production, By Country, 2023
- Production, In Physical Terms, By Country, 2012–2023
- Imports, In Physical Terms, 2012–2023
- Imports, In Value Terms, 2012–2023
- Imports, In Physical Terms, By Country, 2023
- Imports, In Physical Terms, By Country, 2012–2023
- Imports, In Value Terms, By Country, 2012–2023
- Import Prices, By Country, 2012–2023
- Exports, In Physical Terms, 2012–2023
- Exports, In Value Terms, 2012–2023
- Exports, In Physical Terms, By Country, 2023
- Exports, In Physical Terms, By Country, 2012–2023
- Exports, In Value Terms, By Country, 2012–2023
- Export Prices, 2012–2023
Discover the latest consumer trends and growth opportunities in the dynamic toy market. Get valuable insights and forecasts, and learn about the top consumption countries and major players in the industry.
From 2010 to 2015, the global toy market showed an upward trend, increasing to X million USD. In physical terms, the market fluctuated somewhat wildly, finally amounting to X thousand tons, an increase of X% aga
From 2007 to 2015, global exports on the toy market increased by +X% per year, amounting to X million USD in 2015. In physical terms, exports reached X thousand tons in 2015, an increase of X thousand tons against the previous year.
Dolls and toys production reached X million USD in 2015, with a positive dynamic being recorded over the last few years. The gradual increase over the period from 2011 to 2015 was followed by a slight decline in 2009, and strong growth in 2010. Fr
The global dolls and toys market earned total revenues of X billion USD in 2015, representing a compound annual growth rate (CAGR) of +X% from 2007 to 2015.
In 2015, the value of total imports on the global doll and toy market stood at X million USD. Overall, there was an annual increase of +X% for the period from 2007 to 2015. In physical terms, the total volume of dolls and toys reached X thou
From 2007 to 2014, EU total exports of dolls and toys grew by X% per year, amounting to X million EUR in 2014. In physical terms, they decreased to X thousand tons in 2014, which was X thousand tons less than the year before.
China dominates in the global doll and toy trade. In 2014, China exported X million tons of dolls and toys totaling X billion USD, X% over the previous year. Its primary trading partner was the U.S., where it supplied X% of its total dolls a