World - Toilet Paper - Market Analysis, Forecast, Size, Trends And Insights
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The article analyzes the global toilet paper market, forecasting an upward consumption trend with a CAGR of +3.6% in volume and +5.5% in value from 2022 to 2030. Key findings include fluctuations in consumption levels, highest consuming countries, market size, production trends, imports, and exports. The United States showed significant growth in consumption and production, while China led in production volume. Import and export prices also saw notable growth trends, with varying prices by country.
Market Forecast
Driven by increasing demand for toilet paper worldwide, the market is expected to continue an upward consumption trend over the next eight years. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +3.6% for the period from 2022 to 2030, which is projected to bring the market volume to 51M tons by the end of 2030.
In value terms, the market is forecast to increase with an anticipated CAGR of +5.5% for the period from 2022 to 2030, which is projected to bring the market value to $115.5B (in nominal prices) by the end of 2030.
Consumption
World Consumption of Toilet Paper
Global toilet paper consumption reduced slightly to 38M tons in 2022, falling by -2.8% against 2021 figures. The total consumption volume increased at an average annual rate of +3.5% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2017 with an increase of 7.6%. Over the period under review, global consumption hit record highs at 40M tons in 2021, and then contracted in the following year.
The global toilet paper market size fell slightly to $75.4B in 2022, stabilizing at the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +4.1% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Global consumption peaked at $76.5B in 2019; however, from 2020 to 2022, consumption failed to regain momentum.
Consumption By Country
The countries with the highest volumes of consumption in 2022 were China (6M tons), the United States (3.1M tons) and India (2.3M tons), together comprising 30% of global consumption.
From 2012 to 2022, the biggest increases were recorded for the United States (with a CAGR of +8.5%), while consumption for the other global leaders experienced more modest paces of growth.
In value terms, the largest toilet paper markets worldwide were China ($13.5B), the United States ($7.7B) and India ($4B), with a combined 33% share of the global market.
In terms of the main consuming countries, the United States, with a CAGR of +8.3%, saw the highest growth rate of market size over the period under review, while market for the other global leaders experienced more modest paces of growth.
The countries with the highest levels of toilet paper per capita consumption in 2022 were the UK (11 kg per person), Germany (10 kg per person) and the United States (9.3 kg per person).
From 2012 to 2022, the most notable rate of growth in terms of consumption, amongst the key consuming countries, was attained by the United States (with a CAGR of +7.8%), while consumption for the other global leaders experienced more modest paces of growth.
Production
World Production of Toilet Paper
In 2022, global toilet paper production declined modestly to 39M tons, reducing by -2.8% against the year before. The total output volume increased at an average annual rate of +3.5% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2017 with an increase of 7.3%. Over the period under review, global production reached the peak volume at 40M tons in 2021, and then fell modestly in the following year.
In value terms, toilet paper production reached $76.3B in 2022 estimated in export price. In general, the total production indicated a noticeable increase from 2012 to 2022: its value increased at an average annual rate of +4.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +4.8% against 2020 indices. The most prominent rate of growth was recorded in 2017 with an increase of 15%. Global production peaked at $88.2B in 2019; however, from 2020 to 2022, production remained at a lower figure.
Production By Country
China (6.3M tons) constituted the country with the largest volume of toilet paper production, accounting for 16% of total volume. Moreover, toilet paper production in China exceeded the figures recorded by the second-largest producer, the United States (3M tons), twofold. The third position in this ranking was taken by India (2.3M tons), with a 5.9% share.
From 2012 to 2022, the average annual rate of growth in terms of volume in China amounted to +4.8%. The remaining producing countries recorded the following average annual rates of production growth: the United States (+8.7% per year) and India (+5.4% per year).
Imports
World Imports of Toilet Paper
In 2022, supplies from abroad of toilet paper decreased by -2.1% to 2M tons, falling for the second consecutive year after four years of growth. In general, imports, however, saw a relatively flat trend pattern. The growth pace was the most rapid in 2020 when imports increased by 7.1%. As a result, imports reached the peak of 2.3M tons. From 2021 to 2022, the growth of global imports remained at a lower figure.
In value terms, toilet paper imports soared to $4.1B in 2022. The total import value increased at an average annual rate of +1.6% over the period from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations in certain years. As a result, imports reached the peak and are likely to continue growth in the immediate term.
Imports By Country
Germany (195K tons), the United States (164K tons), the Netherlands (125K tons), France (102K tons), Hong Kong SAR (90K tons), Denmark (63K tons), the Czech Republic (63K tons), Canada (62K tons), Belgium (62K tons), Australia (52K tons), Switzerland (51K tons) and Norway (49K tons) represented roughly 54% of total imports in 2022. Austria (48K tons) took a relatively small share of total imports.
From 2012 to 2022, the biggest increases were recorded for the Netherlands (with a CAGR of +9.6%), while purchases for the other global leaders experienced more modest paces of growth.
In value terms, Germany ($381M), the United States ($315M) and the Netherlands ($238M) appeared to be the countries with the highest levels of imports in 2022, together comprising 23% of global imports.
In terms of the main importing countries, the Netherlands, with a CAGR of +7.7%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other global leaders experienced more modest paces of growth.
Import Prices By Country
In 2022, the average toilet paper import price amounted to $2,062 per ton, growing by 18% against the previous year. Over the period under review, the import price showed a relatively flat trend pattern. As a result, import price attained the peak level and is likely to continue growth in the immediate term.
Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Norway ($2,709 per ton), while Hong Kong SAR ($1,477 per ton) was amongst the lowest.
From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Australia (+3.3%), while the other global leaders experienced more modest paces of growth.
Exports
World Exports of Toilet Paper
In 2022, overseas shipments of toilet paper decreased by -1.4% to 2.1M tons, falling for the second consecutive year after three years of growth. In general, exports, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 with an increase of 7.9% against the previous year. As a result, the exports reached the peak of 2.5M tons. From 2021 to 2022, the growth of the global exports remained at a lower figure.
In value terms, toilet paper exports skyrocketed to $4.6B in 2022. The total export value increased at an average annual rate of +2.2% over the period from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations in certain years. As a result, the exports attained the peak and are likely to continue growth in the immediate term.
Exports By Country
In 2022, China (265K tons), Germany (184K tons), Poland (131K tons), Italy (123K tons), France (104K tons), Sweden (98K tons), El Salvador (90K tons), Canada (87K tons), Austria (75K tons), Spain (71K tons), the United States (69K tons) and Belgium (60K tons) was the main exporter of toilet paper in the world, generating 64% of total export. Slovakia (59K tons) held a minor share of total exports.
From 2012 to 2022, the biggest increases were recorded for Poland (with a CAGR of +4.6%), while shipments for the other global leaders experienced more modest paces of growth.
In value terms, the largest toilet paper supplying countries worldwide were China ($705M), Germany ($393M) and Italy ($265M), together accounting for 30% of global exports.
Among the main exporting countries, China, with a CAGR of +8.9%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other global leaders experienced more modest paces of growth.
Export Prices By Country
The average toilet paper export price stood at $2,139 per ton in 2022, rising by 19% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.6%. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.
Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was the United States ($2,812 per ton), while France ($1,830 per ton) was amongst the lowest.
From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+7.1%), while the other global leaders experienced more modest paces of growth.
This report provides an in-depth analysis of the global toilet paper market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.
Product coverage:
- Prodcom 17221120 - Toilet paper
Country coverage:
Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:
- USA
- China
- Japan
- Germany
- United Kingdom
- France
- Brazil
- Italy
- Russian Federation
- India
- Canada
- Australia
- Republic of Korea
- Spain
- Mexico
- Indonesia
- Netherlands
- Turkey
- Saudi Arabia
- Switzerland
- Sweden
- Nigeria
- Poland
- Belgium
- Argentina
- Norway
- Austria
- Thailand
- United Arab Emirates
- Colombia
- Denmark
- South Africa
- Malaysia
- Israel
- Singapore
- Egypt
- Philippines
- Finland
- Chile
- Ireland
- Pakistan
- Greece
- Portugal
- Kazakhstan
- Algeria
- Czech Republic
- Qatar
- Peru
- Romania
- Vietnam
+ the largest producing countries
Data coverage:
- Global market volume and value
- Per Capita consumption
- Forecast of the market dynamics in the medium term
- Global production, split by region and country
- Global trade (exports and imports)
- Export and import prices
- Market trends, drivers and restraints
- Key market players and their profiles
Company coverage:
Reasons to buy this report:
- Take advantage of the latest data
- Find deeper insights into current market developments
- Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.
In this report, you can find information that helps you to make informed decisions on the following issues:
- How to diversify your business and benefit from new market opportunities
- How to load your idle production capacity
- How to boost your sales on overseas markets
- How to increase your profit margins
- How to make your supply chain more sustainable
- How to reduce your production and supply chain costs
- How to outsource production to other countries
- How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
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1. INTRODUCTION
Making Data-Driven Decisions to Grow Your Business
- REPORT DESCRIPTION
- RESEARCH METHODOLOGY AND AI PLATFORM
- DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
- GLOSSARY AND SPECIFIC TERMS
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2. EXECUTIVE SUMMARY
A Quick Overview of Market Performance
- KEY FINDINGS
- MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
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3. MARKET OVERVIEW
Understanding the Current State of The Market and Its Prospects
- MARKET SIZE
- CONSUMPTION BY COUNTRY
- MARKET FORECAST TO 2030
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4. MOST PROMISING PRODUCT
Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO- TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
- BEST-SELLING PRODUCTS
- MOST CONSUMED PRODUCT
- MOST TRADED PRODUCT
- MOST PROFITABLE PRODUCT FOR EXPORT
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5. MOST PROMISING SUPPLYING COUNTRIES
Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO- TOP COUNTRIES TO SOURCE YOUR PRODUCT
- TOP PRODUCING COUNTRIES
- TOP EXPORTING COUNTRIES
- LOW-COST EXPORTING COUNTRIES
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6. MOST PROMISING OVERSEAS MARKETS
Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO- TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
- TOP CONSUMING MARKETS
- UNSATURATED MARKETS
- TOP IMPORTING MARKETS
- MOST PROFITABLE MARKETS
7. GLOBAL PRODUCTION
The Latest Trends and Insights into The Industry
- PRODUCTION VOLUME AND VALUE
- PRODUCTION BY COUNTRY
8. GLOBAL IMPORTS
The Largest Importers on The Market and How They Succeed
- IMPORTS FROM 2012–2023
- IMPORTS BY COUNTRY
- IMPORT PRICES BY COUNTRY
9. GLOBAL EXPORTS
The Largest Exporters on The Market and How They Succeed
- EXPORTS FROM 2012–2023
- EXPORTS BY COUNTRY
- EXPORT PRICES BY COUNTRY
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10. PROFILES OF MAJOR PRODUCERS
The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO -
11. COUNTRY PROFILES
The Largest Markets And Their Profiles
This Chapter is Available Only for the Professional Edition PRO- United States
- China
- Japan
- Germany
- United Kingdom
- France
- Brazil
- Italy
- Russian Federation
- India
- Canada
- Australia
- Republic of Korea
- Spain
- Mexico
- Indonesia
- Netherlands
- Turkey
- Saudi Arabia
- Switzerland
- Sweden
- Nigeria
- Poland
- Belgium
- Argentina
- Norway
- Austria
- Thailand
- United Arab Emirates
- Colombia
- Denmark
- South Africa
- Malaysia
- Israel
- Singapore
- Egypt
- Philippines
- Finland
- Chile
- Ireland
- Pakistan
- Greece
- Portugal
- Kazakhstan
- Algeria
- Czech Republic
- Qatar
- Peru
- Romania
- Vietnam
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LIST OF TABLES
- Key Findings In 2023
- Market Volume, In Physical Terms, 2012–2023
- Market Value, 2012–2023
- Per Capita Consumption, By Country, 2018–2023
- Production, In Physical Terms, By Country, 2012–2023
- Imports, In Physical Terms, By Country, 2012–2023
- Imports, In Value Terms, By Country, 2012–2023
- Import Prices, By Country Of Destination, 2012–2023
- Exports, In Physical Terms, By Country, 2012–2023
- Exports, In Value Terms, By Country, 2012–2023
- Export Prices, By Country Of Origin, 2012–2023
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LIST OF FIGURES
- Market Volume, In Physical Terms, 2012–2023
- Market Value, 2012–2023
- Consumption, By Country, 2023
- Market Volume Forecast to 2030
- Market Value Forecast to 2030
- Products: Market Size And Growth, By Type
- Products: Average Per Capita Consumption, By Type
- Products: Exports And Growth, By Type
- Products: Export Prices And Growth, By Type
- Production Volume And Growth
- Exports And Growth
- Export Prices And Growth
- Market Size And Growth
- Per Capita Consumption
- Imports And Growth
- Import Prices
- Production, In Physical Terms, 2012–2023
- Production, In Value Terms, 2012–2023
- Production, By Country, 2023
- Production, In Physical Terms, By Country, 2012–2023
- Imports, In Physical Terms, 2012–2023
- Imports, In Value Terms, 2012–2023
- Imports, In Physical Terms, By Country, 2023
- Imports, In Physical Terms, By Country, 2012–2023
- Imports, In Value Terms, By Country, 2012–2023
- Import Prices, By Country, 2012–2023
- Exports, In Physical Terms, 2012–2023
- Exports, In Value Terms, 2012–2023
- Exports, In Physical Terms, By Country, 2023
- Exports, In Physical Terms, By Country, 2012–2023
- Exports, In Value Terms, By Country, 2012–2023
- Export Prices, 2012–2023
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The U.S. (208K tons) and Germany (199K tons) represented roughly 20% of total imports of toilet paper in 2018.
In 2018, approx. 2.1M tons of toilet paper were exported worldwide; going up by 4.9% against the previous year. In value terms, toilet paper exports totaled $3.7B in 2018.
In value terms, the U.S. ($375M), Germany ($320M) and the Netherlands ($164M) were the countries with the highest levels of imports in 2018, with a combined 24% share of global imports.
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